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Northwestern Mutual ยท 4 days ago
Lead Adobe Analytics Engineer
Milwaukee, WI
Full-time
Hybrid
Senior Level
$110K/yr - $204K/yr
5+ years exp
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Responsibilities
Work hand-on with other digital analytics engineers to develop and implement the end-to-end digital behavioral data collection within Adobe analytics and other analytics solutions.
Collaborate with product, data science, marketing, and engineering teams to establish and maintain robust tagging within Adobe Launch.
Build cohesive measurement strategies and plans that align data collection with measurement priorities, and recommend processes for detailed integration between platforms.
Validate and test end-to-end implementation to ensure accuracy and reliability.
Find opportunities for process improvement and provide recommendations for ongoing tag management, data collection, and governance.
Enhance requirements for digital data layers (e.g., event-based ACDL) within the Tag Management solution (Adobe Data Collection).
Work closely with the technical analytics team to implement data framework using Adobe Analytics, Adobe Launch, mobile SDKs, Adobe APIs, Adobe Target, and related features.
Develop a technical strategy for migrating data collection to Adobe AEP.
Own the support and implementation efforts for auxiliary analytics tools, such as Tealium CDP, Media Pixels, Site Surveys and others.
Write custom scripts in JavaScript, jQuery, or other coding languages to accommodate unique tracking requirements.
Participate in QA and deployment processes, following Agile methodology.
Engage in discussions with customers, multi-functional teams, and senior leadership to drive analytics strategy, resolve requirements, and explain algorithms behind specific metrics.
Qualification
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Required
Bachelor's Degree in Computer Science, Information Systems, or a related field (Master's Degree preferred).
Minimum of 5 years of experience in analytics, including working with tag management systems and digital analytics development.
Expert knowledge of Adobe Analytics Workspace, reporting and admin console & experience working with Adobe Datafeed
Ability to translate business measurement requirements into technical specifications that support the overall data collection strategy.
Excellent understanding of JavaScript, HTML, jQuery, JSON, and DOM manipulation.
Familiarity with cloud-based information systems and the marketing technology (Martech) landscape.
Preferred
Experience working with CDPs like Tealium, Adobe RTCDP, Salesforce or ActionIQ a plus
Experience using SQL or other query languages to work with Adobe Analytics Data Feed a plus
Experience with implementing Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA) is a plus.
Strong leadership skills and experience coaching a team of developers/engineers is advantageous.
Benefits
Flexible work schedules
Concierge service
Comprehensive benefits
Employee resource groups
Company
Northwestern Mutual
Northwestern Mutual delivers financial security to millions with life, disability income and long-term care insurance, and investments.
5,001-10,000 employees
Funding
Current Stage
Late StageLeadership Team
John E. Schlifske
President and Chief Executive Officer
Michael G. G. Carter
Executive Vice President - Chief Financial Officer and Chief Risk Officer
Recent News
Talk Business and Politics
2024-05-07
BizTimes - Milwaukee Business News
2024-03-26
Company data provided by crunchbase
