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TikTok ยท 3 days ago
Product Marketing Manager, API
San Jose, CA
Full-time
Onsite
Mid Level
$103K/yr - $180K/yr
3+ years exp
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Responsibilities
Devise and implement product strategy and go-to-market plans for API products.
Create compelling value propositions, positioning, and messaging for developer and advertiser segments.
Formulate and execute go-to-market strategies tailored to products, ensuring they meet customer needs and align with market trends.
Set success metrics and objectives for API product adoption.
Engage with internal partners to understand customer needs and set shared goals.
Partner with sales team to understand target markets and fuel revenue growth.
Lead alpha/beta testing projects for product innovation and refinement.
Conduct quantitative and qualitative research, develop customer personas, and track competitor movements.
Use market insights to inform product strategy, vision, and roadmap.
Qualification
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Required
A BA/BS degree in Advertising, Marketing, Business, Communication, or other relevant field.
3+ years of experience in product marketing or product management, preferably with digital ad products.
Familiarity with the digital advertising landscape.
Competence in managing multiple projects, prioritizing tasks, and excelling in a fast-paced environment.
Ability to lead initiatives, coordinate with different teams, and introduce innovative concepts.
A strong understanding of market trends, competitive landscape, and the broader product ecosystem.
Demonstrated proficiency in persuading teams about the strategic importance of APIs, through compelling presentations, stakeholder collaboration, and refined communication strategies.
Proactiveness in initiating research, leading cross-functional analyses, positioning products strategically, and driving comprehensive go-to-market plans.
Preferred
Experience in API management, microservices, developer and/or integration technologies
Benefits
100% premium coverage for employee medical insurance
Approximately 75% premium coverage for dependents
Health Savings Account(HSA) with a company match
Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans
Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care
10 paid holidays per year
17 days of Paid Personal Time Off (PPTO)
10 paid sick days per year
12 weeks of paid Parental leave
8 weeks of paid Supplemental Disability
Mental and emotional health benefits through EAP and Lyra
401K company match
Gym and cellphone service reimbursements
Company
TikTok
TikTok is a short-video sharing app and social network platform that develops a lip-syncing video application to create videos. It is a sub-organization of ByteDance.
10,001+ employees
H1B Sponsorship
TikTok has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (254)
2022 (325)
2021 (211)
2020 (90)
Funding
Current Stage
Late StageLeadership Team
Shou Zi Chew
CEO
Blake Chandlee
VP Global Business Solutions
Recent News
2024-06-05
2024-06-05
2024-06-05
Company data provided by crunchbase
