Salesforce · 2 days ago
Data Scientist Senior
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AppsCloud Computing
Insider Connection @Salesforce
Responsibilities
As part of the Marketing Effectiveness Data Science team within the Salesforce Marketing Data Science organization, develop statistical and machine learning models to improve marketing effectiveness - e.g., marketing attribution models, causal inference models, uplift models, etc.
Develop optimization and simulation algorithms to provide marketing investment and allocation recommendations to improve ROI by optimizing spend across marketing channels.
Own the full lifecycle of model development from ideation and data exploration, algorithm design and testing, algorithm development and deployment, to algorithm monitoring and tuning in production.
Design experiments to support marketing, customer experience, and digital campaigns and develop statistically sound models to measure impact. Collaborate with other data scientists to develop and operationalize consistent approaches to experimentation and campaign measurement.
Be a master in multi-functional collaboration by developing deep relationships with key partners across the company and coordinating with working teams.
Qualification
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Required
4+ years of experience designing models for marketing optimization such as multi-channel attribution models, customer lifetime value models, propensity models, uplift models, etc. using statistical and machine learning techniques.
4+ years of experience using advanced statistical techniques for experiment design (A/B and multi-cell testing) and causal inference methods for understanding business impact. Must have multiple, robust examples of using these techniques to measure effectiveness of marketing efforts and to solve business problems on large-scale data sets.
4+ years of experience with one or more programming languages such as Python, R, PySpark, Java.
Expert-level knowledge of SQL with strong data exploration and manipulation skills.
Must have superb quantitative reasoning and interpretation skills with strong ability to provide analysis-driven business insight and recommendations.
Excellent written and verbal communication skills; ability to work well with peers and leaders across data science, marketing, and engineering organizations.
Creative problem-solver who simplifies problems to their core elements.
Preferred
Experience using cloud platforms such as GCP and AWS for model development and operationalization is preferred.
B2B customer data experience a big plus. Advanced Salesforce product knowledge is also a plus.
Benefits
Equal pay
Employee resource groups
Inclusive benefits
Company
Salesforce
Salesforce is a cloud-based software company that provides customer relationship management software and applications.
H1B Sponsorship
Salesforce has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (1485)
2022 (1712)
Funding
Current Stage
Public CompanyTotal Funding
$65.38MKey Investors
Starboard ValueEmergenceHalsey Minor
2022-10-18Post Ipo Equity· Undisclosed
2004-06-23IPO· nyse:CRM
2003-01-01Series Unknown· $1M
Leadership Team
Recent News
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2024-06-06
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