Ensemble Health Partners · 3 days ago

Product Marketing Manager

United States

Full-time

Remote

Mid Level

3+ years exp

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Responsibilities

Collaborate with client-facing teams and product management to develop positioning, messaging, and value propositions for external and internal audiences.

Support the awareness and education of internal and external audiences of solution features and benefits along with the problems we solve for our target market(s).

Understand the technical aspects of our solutions, translating that knowledge into compelling, consumable, and meaningful content based on the target audience.

Work closely with creative services to create marketing and sales content including case studies, blogs, ROI tools, solution presentations, and collateral to support prospect engagement and customer acquisition programs across our solution portfolio.

Lead the development and execution of go-to-market strategies for new solutions.

Stay current on industry trends and competitors, supporting market analysis and assisting in establishing product/competitive differentiation.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product marketingB2B product marketingHealthcare technologyRevenue cycle managementProduct launchesMessaging developmentContent creationData interpretationInsights communicationProject managementMicrosoft ExcelMicrosoft WordMicrosoft PowerPointStrategic thinkerProblem solver communicationCollaborationRelationship buildingEngagementThriving in matrix environmentsPragmatic Marketing Certification

Required

Bachelor’s degree and/or relevant, progressive experience

3-5 years experience in product marketing

2+ years experience in B2B product marketing for high consideration products or services

1+ years of healthcare technology or revenue cycle management knowledge preferred

Demonstrated experience with product launches, positioning and messaging development and delivering high value content to support internal and external audiences

Analytically inclined with the ability to interpret data to derive and communicate insights to various audiences

Strategic thinker and problem solver

Excellent communication and collaboration skills

Ability to manage multiple projects simultaneously and work within tight deadlines

Adept at building relationships, engaging multiple stakeholders, and thrive in matrix environments

Proficiency in Microsoft Excel, Word and PowerPoint