Wesco · 4 days ago

Senior Marketing Specialist

Pittsburgh, PA

Full-time

Onsite

Senior Level

4+ years exp

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CommercialElectronics

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Hiring Manager

Lauren James

Insider Connection @Wesco

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Coordinate with key contacts for implementation and communication of sales promotions and marketing campaigns from concept development to finished product, including development of marketing collateral such as social and digital campaigns, as well as traditional marketing such as direct mailers, brochures, flyers, catalog pages, etc.

Assist with development and manage tracking of lead-generation activities such as link building, directory listings, blog, social media, and online press release generation, as requested

Monitor customer engagement and Key Performance Indicators (KPIs) of marketing campaigns and provide insight on how to improve or expand marketing campaigns.

Assist with research and analysis activities such as web metrics/trend analysis and tracking, competitive web site/eCommerce monitoring, customer research, and competitor research.

Support sales and marketing needs of sales and supplier product groups at global, national, regional, and local levels.

Monitor customer engagement and Key Performance Indicators (KPIs) of marketing campaigns and provide insight on how to improve or expand marketing campaigns.

Qualification

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Marketing strategyMulti-channel marketingComputer skillsMicrosoft Office SuiteHTMLWordPressFortune 500 company experienceProblem-solvingCommunicationOrganizationDetail-orientedCustomer-centric focusResearchAnalyticalConceptual thinkingCreativityOut-of-the-box thinkingEntrepreneurial driveAutonomySelf-directionInfluenceNegotiationInterpersonal skillsMeeting deadlines

Required

Bachelor’s degree in marketing, communications, or relevant industry preferred.

4 to 5 years required, 6 years preferred of product, solution or field marketing experience, preferably in Fortune 500 company.

Marketing strategy and implementation, including a working knowledge of multi-channel marketing and associated best practices.

Strong written and verbal communication skills, combined with an ability to communicate clearly and succinctly to internal and external groups.

Highly organized and detail oriented, with a customer-centric focus and commitment to quality.

Strong research and analytical skills, including the ability to spot questionable information or unusual data trends, combined with a disciplined problem-solving process that applies conceptual thinking to identify root cause(s) and provide appropriate solution(s).

Able to spot new and evaluate existing business opportunities, including the ability to ask good questions, look beyond the obvious, and see the “big picture.”

Strong mathematical and computer skills, including proficiency with Microsoft Office Suite (Word, Excel, Powerpoint), working knowledge and at least basic- to intermediate-level HTML or wordpress skills.

Strong creativity, out-of-the-box thinking, and entrepreneurial drive; able to work with autonomy and self-direction.

Able to influence others through effective negotiation techniques and strong interpersonal skills, meet deadlines, and deliver results.