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Company

Original Job Post

OMD USA · 3 days ago

Director, Data Science

NYC Metro Area

Full-time

Hybrid

Director

$90K/yr - $215K/yr

8+ years exp

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Responsibilities

Work with third-party vendor Data Scientists and clients to estimate media spend to sales response relationships

Leverage PHD in-house optimization toolsets to provide optimal marketing spend and media channel budget spend allocations to maximize media return over investment

Support media target audience expansion to meet brand sales and other KPI goals

Identify revenue opportunities in new audiences utilizing in-house data sets that span transaction, behavioral, and other rich attributes at the individual level for US market

Segment audiences using internal and client first party data sets through unsupervised learning

Run predictive modeling utilities to define audiences for deployment, e.g., look-a-like modeling

Analyze media ad-server, and Demand Side Platforms, and media partner data in data clean rooms to make recommendations on media funnel optimization

Implement custom bidding algorithms for media clients

Build predictive algorithms on top of our vast number of datasets via Statistical Modeling, Machine Learning, e.g., Linear Regression, Logistic Regression, and Bayesian Hierarchical Models

Contribute to media measurement and test & learn implementation with third-party vendors and internal stakeholders

Develop actionable insights around campaign results to support media investment teams

Partner with internal PHD Media Communications, Media Strategy, Digital and Video Investment to drive client brand growth in sales

Interface with third-party vendors to source requisite data for media measurement initiatives

Maintain a productive relationship with clients at the peer level or higher to ensure they are informed of any new activities or updates to existing projects

Data Storytelling of results and analyses in presentation decks/slides

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Predictive ModelingDatabasesComputational SimulationClusteringMachine LearningPythonSQLRQuantitative TechniquesStatistical TechniquesDigital MarketingTask ManagementProblem-SolvingHard WorkingCommunicationAttention to Detail

Required

Graduate degree in statistics, mathematics, economics, engineering, information management, social sciences, or business/marketing related fields

8-10 years of experience with predictive modeling, databases, computational simulation, clustering, machine learning in academia or industry

Industry experience with Python, SQL, R, and other similar statistical computing environments

Experience working in high volume databases, utilizing quantitative techniques to solve problems such as campaign analysis, optimization, customer segmentation, and/or predictive modeling

Strong command of statistical techniques and concepts

Desire to learn and passion for digital marketing, research and analytics

Ability to manage and prioritize concurrent tasks in a fast-paced environment

Comfortable in explaining complex technical ideas to multiple audiences both verbally and in writing

Strong written and verbal communication skills

Attention to detail to deliver consistent and high-quality insights

Benefits

Health insurance

Vision insurance

Dental insurance

401(k)

Healthcare Flexible Spending Account

Dependent Care Flexible Spending Account

Vacation days

Sick days

Personal days

Paid parental leave

Paid medical leave

STD/LTD insurance benefits

Company

OMD USA

Glassdoor

3.6

OMD U.S. is the largest media agency within the OMD global network. We are the business transformation partner for the world’s most prestigious brands.

New York, NY

1,001-5,000 employees

http://www.omd.com/usa

H1B Sponsorship

OMD USA has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (15)

2022 (14)

2021 (3)

2020 (5)