120 applicants
CrowdStrike · 5 days ago
Sr. Field Marketing Manager
Sunnyvale, CA
Full-time
Remote
Senior Level
$120K/yr - $200K/yr
12+ years exp
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Responsibilities
Create regional quarterly plans with tight project management to drive clear accountability and a result-driven mindset.
Assist with managing vendors that contribute to local demand creation programs including event venues and services, direct mail providers, and other services.
Communicate and collaborate with field, digital, marketing operations, campaign, field and channel sales teams regarding new and planned marketing activities including regional and local programs.
Create consistent reporting on weekly success metrics and optimization of campaigns and programs to improve results.
Mentor specialists to ensure cohesive pre-event, at-event and post-event strategy to increase engagement and response rates.
Create demand using a variety of marketing vehicles and tactics including account-based marketing, conferences and local executive events, multi-touch campaigns and joint partner marketing activities.
Research, choose, design and manage live and virtual events to be included as tactics in the overall marketing mix
Manage operational tools and programs that will streamline process across the AMER organization for both field and channel marketing.
Qualification
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Required
Entrepreneurial self-starter with 12+ years of progressive experience in developing demand and/or integrated marketing campaigns within high-tech B2B environment in a Senior Field Marketing Manager role.
Previous support of field sales and partner organizations within the IT industry.
Track record of implementing effective and creative marketing campaigns that generate new leads, opportunities and accelerate pipeline.
Experience in tracking ROI and analyzing marketing events, programs and metrics. Must be competent in reporting results and trends to sales and marketing leaders.
Strong experience with live and digital marketing activities such as in-person trade shows and conferences, virtual events, lead generation, ABM and email nurture campaigns, etc. Successful management demonstrated with managing campaigns and live events from concept to post-event follow-up and lead management.
Individual contributor with experience managing localized, regional programs and budget that aligns with marketing, sales, and channel goals and objectives.
Exceptional project management, organizational and interpersonal skills with ability to take initiative in a challenging, fast-paced environment with multiple priorities. Essential to work cross-functionally, manage multiple projects simultaneously, work on tight deadlines and deliver campaigns on schedule.
Ability to scale and grow with an organization with a proven track record of working across marketing functional areas.
Experience working with sales and channel teams to understand needs and integrate into Salesforce processes.
Preferred
Experience in cybersecurity is a benefit.
Past experience working with third party providers (conferences, demand gen, list services, etc.) and agencies.
Courage to take initiative, address problems, and make continuous process improvements.
Commitment to professionalism and personal growth.
A curiosity for data and enjoys measuring results and uncovering trends.
Benefits
Remote-first culture
Competitive vacation and flexible working arrangements
Comprehensive and inclusive health benefits
Physical and mental wellness programs
Paid parental leave, including adoption
A variety of professional development and mentorship opportunities
Offices with stocked kitchens
Company
CrowdStrike
CrowdStrike is a cybersecurity technology firm that provides cloud-delivered protection for cloud workloads, identity, and data.
5,001-10,000 employees
H1B Sponsorship
CrowdStrike has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (49)
2022 (84)
2021 (64)
2020 (32)
Funding
Current Stage
Public CompanyTotal Funding
$1.24BKey Investors
ARK Investment ManagementAccelCapitalG
2022-12-01Post Ipo Equity· $4.6M
2021-01-12Post Ipo Debt· $750M
2019-06-12IPO· nasdaq:CRWD
Leadership Team
George Kurtz
President, CEO, and Founder
Mike Petronaci
Chief Technology Officer, Proactive Security
Recent News
2024-06-05
2024-06-05
2024-06-05
Company data provided by crunchbase
