169 applicants
Upwork · 3 days ago
Senior Manager, Integrated Marketing
South Carolina, United States
Full-time
Onsite
Senior Level
$136K/yr - $200K/yr
8+ years exp
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Responsibilities
Lead the development and execution of product go-to-market strategies through integrated marketing campaigns and programs
Drive the strategy, development, and execution of marketing programs and campaigns across multiple channels
Collaborate across functions to develop integrated marketing campaigns, ensuring brand consistency
Partner with cross-functional leaders to develop channel strategies and activations
Create alignment with internal partners and develop program playbooks
Be an evangelist for the Upwork brand mission and champion brand connection to campaigns
Utilize consumer and industry research to maximize impact in campaign design
Collaborate with marketing channel partners to deliver programs that drive demand and growth
Spearhead cross-functional initiatives and bring clarity to workstreams
Qualification
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Required
Minimum of 8 years of integrated marketing or comms strategy experience combined between marketing/brand agency and/or technology industry required
Multiple years of product launch experience focused on full-funnel marketing support
Expert at writing strategic briefs, and working closely with creative teams to ensure work is delivering against the brief
Consistently leverages data, analytics, insights and metrics to propel brand strategy and execute compelling marketing programs that deliver measurable impact
Extraordinary interpersonal and communication skills, cultivator of strong cross-functional relationships
Inspires creative thinking and a “make it happen” mindset at all levels within their organization
Forward-thinking, analytical and problem-solving mindset; experience in navigating fast-paced, ambiguous environments
Track record of successful go-to-market launches driving business success through marketing
An ability to build and foster positive working relationships with cross-functional marketing teams
Strong strategic and creative thinking coupled with a passion for storytelling.
Customer-obsessed with a hunger to bring best-in-class marketing initiatives to life.
Strong time management and prioritization skills with the ability to lead multiple projects simultaneously
An understanding of the different marketing channels and how to best connect with our customers in each channel
Strong experience in prioritizing and executing tasks and projects in a fast-paced environment.
A self-starter and efficient team player that is process-driven and quality-oriented with sharp attention to detail
Company
Upwork
Upwork is an online work marketplace that connects a wide range of businesses with independent talents with AI services and designs.
501-1,000 employees
H1B Sponsorship
Upwork has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (18)
2022 (31)
2021 (34)
2020 (22)
Funding
Current Stage
Public CompanyTotal Funding
$168.8MKey Investors
BenchmarkDAG VenturesSigma Partners
2018-10-02IPO· nasdaq:UPWK
2017-01-01Series Unknown· Undisclosed
2016-10-27Secondary Market· Undisclosed
Leadership Team
Hayden Brown
President and Chief Executive Officer
A
Anthony Buffum
Vice President of HR Client Strategy
Recent News
TradingView
2024-06-01
2024-05-15
PYMNTS.com
2024-05-03
Company data provided by crunchbase
