70 applicants

Company

Original Job Post

Gartner · 5 days ago

Experiential Marketing Manager

Irving, TX

Full-time

Hybrid

Mid, Senior Level

$84K/yr - $116K/yr

5+ years exp

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Responsibilities

Act as regional lead for program strategy and execution of core Experiential Marketing prospect engagement programs – virtual and in-person – which are designed to showcase the value of Gartner to highly qualified prospects.

Work closely with regional Sales Operations and Sales leadership to enable the Sales organization to maximize their success with Experiential Marketing programs.

Act as main point of contact for the salesforce within select regions (i.e., Europe).

Ensure that requests for participation in marketing programs meet the qualification criteria and set clear expectations for these qualification requirements with all relevant stakeholders.

Act as a center of excellence (e.g., adapt program strategy to the region’s needs, lead Sales training, develop communications, support best practice execution, etc.).

Work closely with other regional Experiential Marketing program leads to ensure consistent execution across regions and sharing of best practices globally.

Partner with peers in Integrated and Digital Marketing teams to create a seamless experience in pre-event marketing campaigns and communications, onsite experiences (when in-person) and post-event communications.

Execute programs for a portfolio of events/experiences throughout the year. Manage programs according to playbooks provided by global leads and act as the main point of contact for your region.

Responsible for measurement and success of programs, including reporting, analysis, and interpretation of trends. Leverage the positive impact of the programs and continuously innovate to improve the prospect experience.

Coordinate the needs of various stakeholders and ensure consistency and optimum utilization of Gartner resources (Analysts, budget, locations, etc.).

Collaborate with key stakeholders including Sales leadership, Sales organization, Research & Advisory, Service Delivery, Conferences, and more, working cross-functionally to accomplish goals.

Qualification

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Business acumenMarketing experienceSales supportProject managementEvent planningComplex problem analysisCross-functional collaborationTailoring communicationDesigning solutionsProblem-solvingStrategic thinkingAnalytical skillsCommunication skillsAttention to detailCollaborationCoachingAdaptability

Required

5-8 years of business and/or marketing experience.

Demonstrated business acumen, a track record of excellent performance meeting targets and objectives.

Demonstrated experience partnering with, coaching, supporting, and enabling Sales organizations.

Experience executing multiple highly complex and/or strategic marketing programs and activities.

Strong attention to detail, ability to work in a fast-paced, changing environment and manage multiple projects simultaneously.

Demonstrated ability to analyze complex issues and design appropriate solutions.

Strong communication skills, including the ability to tailor communication to the audience to achieve desired results.

Strong cross-functional collaboration acumen, working with multiple levels.

Strong problem-solving, strategic and critical thinking, analytical skills.

Strong project management skills, event planning, and organization skills.

Limited travel required (10-15%)

Benefits

Medical, Dental & Vision Plans

Parental Leave

Employee Assistance Program (EAP)

401K matching

Company

Gartner

Glassdoor

4.1

Gartner provides fact-based consulting services, helping clients use and manage IT to enhance business performance.

Founded in 1979

Stamford, Connecticut, USA

10,001+ employees

http://www.gartner.com

H1B Sponsorship

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Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (39)

2022 (76)

2021 (89)

2020 (68)