Wellhub · 2 days ago

SMB Senior Marketing Manager

Kings County, NY

Full-time

Hybrid

Senior Level

$105K/yr - $158K/yr

3+ years exp

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Responsibilities

Contribute to the development and execution of SMB marketing strategies in the US Region in alignment with business objectives.

Serve as a key contact for the US SMB Sales and Success teams, aligning marketing initiatives with sales goals.

Collaborate with cross-functional teams to ensure campaigns resonate with US target audiences and drive revenue growth.

Work with regional leaders to integrate SMB marketing efforts with broader business goals.

Support planning, execution, and optimization of multi-channel SMB marketing campaigns in the US Region.

Report on campaign performance regularly, providing data-driven insights and action plans to stakeholders.

Analyze US market trends and customer insights to identify opportunities for SMB marketing initiatives.

Assist in managing the SMB marketing budget in the US, ensuring resource allocation meets objectives within financial constraints.

Provide regular reports to executive leadership on the impact of SMB marketing initiatives, including KPIs and improvement recommendations.

Promote a culture of wellbeing within the team and the organization, prioritizing work-life balance and self-care.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

SMB MarketingGlobal MarketingStrategic PlanningCampaign DevelopmentData AnalysisRevenue GrowthCustomer AcquisitionUS Business LandscapeMarket-Specific StrategiesTeam PlayerStrategic MindsetEnthusiastic LeadershipClear CommunicationCollaborativeForward-ThinkingAdaptabilityInnovative ThinkingTenaciousGoal-OrientedExcellence StandardsAppreciation of Business DynamicsMarket Navigation

Required

Demonstrated expertise in SMB marketing on a global scale, backed by 3-5 years of experience crafting strategies that resonate within the US markets, ensuring brand consistency and impact.

A dedicated team player with a strategic mindset, enthusiastic about collaborative leadership, and proven experience in contributing to the success of diverse teams.

Primary point of contact for SMB Sales and Success teams within the US, excelling in clear communication, both written and verbal. Proficient in reporting on campaign performance and contributing to collaborative efforts.

Forward-thinking professional adept at identifying market opportunities within the US, developing campaigns that drive customer acquisition, and contributing to revenue growth through informed decision-making based on data analysis.

A self-starter thriving in dynamic environments, quick to adapt to changes, and enthusiastic about contributing innovative ideas to evolve marketing strategies specifically within the US markets.

Tenacious and goal-oriented, with a track record of delivering measurable results in the SMB marketing domain. Sets and achieves high standards for excellence and impact within the US market.

Appreciates and understands the dynamics of the US business landscape, adept at navigating market-specific nuances, and contributing to the development of marketing strategies tailored to the specific needs of the US markets.

Prior experience in SMB marketing is a mandatory requirement.