Gong · 3 days ago
Vice President, Brand Marketing
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Artificial Intelligence (AI)CRM
Insider Connection @Gong
Responsibilities
Conduct thorough market research to understand industry trends, customer needs, and competitive landscape.
Use data-driven insights to inform branding and marketing strategies.
Identify opportunities for brand growth and market expansion.
Develop and implement a holistic brand strategy aligning with company strategy and business priorities.
Lead the creation of a compelling brand narrative that resonates with the target audience.
Lead the development and refinement of a cohesive brand identity embodying the company's mission, vision, and value proposition.
Define and articulate the brand's personality, tone, and voice.
Create and maintain brand guidelines for visual elements and ensure consistency across all channels.
Develop and implement a comprehensive event strategy aligned with marketing goals and brand objectives.
Build and nurture a community of brand advocates and manage a customer advocacy program.
Lead and mentor a high-performing brand marketing team and provide strategic direction.
Work closely with product, sales, and customer success teams to ensure brand consistency and alignment with business objectives.
Establish key performance indicators (KPIs) to measure brand health and marketing effectiveness.
Qualification
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Required
10-15+ years of marketing experience in B2B enterprise software (SaaS experience preferred) with a strong, demonstrable focus on brand marketing.
Strong problem-solving skills to help breathe new life into the Gong brand.
Ideally, experience at a company with ARR > $500M.
Passionate about providing an exceptional customer experience.
A strong team player but still a self-starter who thrives in a fast-paced, high-growth start-up environment.
A self-driven, high-energy leader with excellent cross-functional collaboration skills.
Someone who flourishes when given responsibility and a sense of ownership.
Benefits
Medical, Dental, and Vision Plans
Wellbeing Fund
Mental Health Benefits
401(k) Program
Education & Learning Stipend
Flexible Vacation Time
Paid Parental Leave
Company-wide Recharge Days
Work from Home Stipend
Company
Gong
Gong unlocks reality to help people and companies reach their full potential.
H1B Sponsorship
Gong has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2022 (5)
2021 (4)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
$583MKey Investors
Franklin TempletonCoatueSequoia Capital
2022-07-01Secondary Market· Undisclosed
2021-06-03Series E· $250M
2020-08-12Series D· $200M
Recent News
2024-05-18
2024-05-15
2024-03-06
Company data provided by crunchbase