Jhpiego · 2 days ago

Marketing Coordinator

Baltimore, MD

Full-time

Hybrid

Mid Level

$40K/yr - $54K/yr

3+ years exp

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Responsibilities

Contribute to the creation of original and evergreen social media posts for Jhpiego’s social media channels

Build momentum for, and oversee social media for live moments, acting as behind-the-scenes producer and occasionally as a visible emcee

Increase the capacity of Jhpiego leaders, especially in our countries, to perform well in live social moments

Work alongside our events team to elevate our social media for routine events and conferences, including social toolkits, mentoring key speakers and attendees, and identifying potential collaborative opportunities with peers

Track and engage with world news to ensure Jhpiego global accounts are responsive to current events, helping steward an internal volunteer team that contributes to newsy moments

Partner with our development team to develop content for fundraising campaigns related to humanitarian crises, news events, and other timebound opportunities

Work alongside communications and fundraising teams to disseminate social content onto appropriate channels

Engage and grow a US-based general public audience with the goal of converting engaged audience members to donors

Monitor global social media channels to ensure brand and content compliance, and help establish best practices amongst our global colleagues

Monitor and foster engagement across all social platforms by implementing systems that help us respond, pose and answer questions, comment and dialogue with our audiences

Brainstorm and implement strategies to increase engagement with our audiences, proactively serving as a community manager with a focus on Meta and LinkedIn audiences

Build communities of people who want to support Jhpiego’s efforts to save lives and improve health

Develop methods to track and engage with our top audiences on key social channels

Alongside the Marketing Manager, coordinate marketing projects across the team and department, to ensure execution of deliverables

Organize and coordinate annual updates to marketing plans, templates, relevant materials and evergreen content

Provide recommendations to improve campaign performance, increase brand awareness, and support marketing goals

Evaluate current processes and makes recommendations for process changes, then implement changes to create new guidelines or structure

Collaborate with internal and external stakeholders to fulfill marketing requests as needed

Effectively track and manage marketing team projects using project management software

Qualification

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Social Media ManagementContent CustomizationData AnalysisProject ManagementContent WritingDesign PrinciplesPhotographyVideographyProblem-SolvingCreativityCross-Cultural CommunicationTeamwork