Credit Acceptance · 3 days ago
Website Marketing Manager
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Financial Services
Insider Connection @Credit Acceptance
Responsibilities
Develop and execute a strategic roadmap for the website aligned with broader objectives.
Manage the intake and backlog process for the entire website, prioritizing effectively and communicating status to stakeholders.
Analyze market trends, competitor websites, and user behavior to identify improvement opportunities.
Oversee the creation, curation, and optimization of website content in collaboration with cross-functional teams.
Implement user experience strategies to enhance website usability and navigation.
Conduct A/B testing, analyze web analytics, and report on website performance and key metrics.
Develop and implement SEO strategies to improve search engine rankings and drive organic traffic.
Collaborate with marketing, product, and sales teams to optimize the website for lead generation and conversion.
Qualification
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Required
Bachelor’s degree in marketing, business or related field (or equivalent experience in key knowledge areas)
Proven experience (7+ years) as a marketing manager or similar role with a focus on website management
Benefits
401(K) match
Adoption assistance
Parental leave
Tuition reimbursement
Comprehensive medical/dental/vision
Many nonstandard benefits that make us a Great Place to Work
Company
Credit Acceptance
Credit Acceptance is an indirect finance company that helps eligible consumers restart financially.
Funding
Current Stage
Public CompanyTotal Funding
$1.4B2024-03-28Post Ipo Debt· $500M
2024-02-16Post Ipo Debt· $100M
2023-12-05Post Ipo Debt· $600M
Recent News
Yahoo Finance
2024-06-05
2024-06-05
2024-05-19
Company data provided by crunchbase