Website Marketing Manager @ Credit Acceptance | Jobright.ai
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Credit Acceptance · 3 days ago

Website Marketing Manager

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Comp. & Benefits

Insider Connection @Credit Acceptance

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Responsibilities

Develop and execute a strategic roadmap for the website aligned with broader objectives.
Manage the intake and backlog process for the entire website, prioritizing effectively and communicating status to stakeholders.
Analyze market trends, competitor websites, and user behavior to identify improvement opportunities.
Oversee the creation, curation, and optimization of website content in collaboration with cross-functional teams.
Implement user experience strategies to enhance website usability and navigation.
Conduct A/B testing, analyze web analytics, and report on website performance and key metrics.
Develop and implement SEO strategies to improve search engine rankings and drive organic traffic.
Collaborate with marketing, product, and sales teams to optimize the website for lead generation and conversion.

Qualification

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Marketing ManagementWebsite ManagementProblem-SolvingTime ManagementCommunication

Required

Bachelor’s degree in marketing, business or related field (or equivalent experience in key knowledge areas)
Proven experience (7+ years) as a marketing manager or similar role with a focus on website management

Benefits

401(K) match
Adoption assistance
Parental leave
Tuition reimbursement
Comprehensive medical/dental/vision
Many nonstandard benefits that make us a Great Place to Work

Company

Credit Acceptance

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Credit Acceptance is an indirect finance company that helps eligible consumers restart financially.

Funding

Current Stage
Public Company
Total Funding
$1.4B
2024-03-28Post Ipo Debt· $500M
2024-02-16Post Ipo Debt· $100M
2023-12-05Post Ipo Debt· $600M

Leadership Team

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Ken Booth
CEO
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Jonathan Lum
Chief Operating Officer
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Company data provided by crunchbase
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