University of Missouri-Kansas City · 3 days ago
Marketing Strategist
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Insider Connection @University of Missouri-Kansas City
Responsibilities
Develop and maintain positive, long-term relationships with key internal accounts, stakeholders, and campus leadership.
Drive the planning and execution of client marketing strategies and campaigns, and provide leadership to align campaigns and marketing targets.
Increase public visibility and brand awareness through programs and strategic partnerships.
Work closely with division colleagues on strategic communications planning and creative projects.
Manage vendors to achieve project goals.
Provide strategic support and direction for online and digital marketing efforts.
Serve as the brand manager to ensure consistency with the school’s brand strategy.
Develop creative ideas in multiple formats and manage content development to a high level of quality.
Demonstrate superb judgment in meeting identified goals.
Perform other duties as assigned.
Qualification
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Required
Bachelor's degree or an equivalent combination of education and experience
At least 3 years of experience in brand and marketing strategy development
Knowledge of CRM and digital strategies
Solid understanding of marketing principles
Demonstrated competency in project management and supervising employees
Understanding of strategic communications
Strong knowledge of social media, print, and web
Superb skills in relationship management and project management
Demonstrated leadership and organizational skills
Attention to detail and ability to meet deadlines
Preferred
Passionate, collaborative, highly creative, out of the box thinker, problem solver
3 to 5 years of experience
Strategic thinker and manager of high achieving teams
Ability to manage multiple projects at once, prioritize accordingly, meet deadlines and remain adaptable in a changing environment
Proven ability to work exceptionally well with a variety of people and support client’s needs
Experience in writing and editing for print, web, and social media
Understanding of AP style and proficient in Microsoft Office
Proven track record of producing high quality print, broadcast, and digital media content
Ability to proactively identify communications and marketing opportunities and develop supporting creative
Benefits
Medical
Dental
Vision plans
Retirement
Paid time off
Short- and long-term disability
Paid parental leave
Paid caregiver leave
Educational fee discounts
Company
University of Missouri-Kansas City
UMKC, Kansas City’s public research university, is part of the University of Missouri System.
Funding
Current Stage
Late StageTotal Funding
$3.4MKey Investors
US Department of Commerce, Economic Development AdministationMissouri Department of Economic DevelopmentNational Institute of Standards and Technology
2023-11-09Grant· $2M
2023-04-20Grant· $0.15M
2022-09-20Grant· $0.5M
Leadership Team
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