Sagent · 3 days ago

Product Marketing Leader

United States

Full-time

Remote

Director

6+ years exp

Wonder how qualified you are to the job?

Maximize your interview chances

EnergyFinance

Insider Connection @Sagent

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Help develop and constantly evolve go-to-market strategy for Dara.

Work closely with Product and Engineering as well as Sales and Customer Success teams to shape roadmap based on client feedback, insights, and market trends.

Craft compelling messages and take strategic and tactical lead on developing sales enablement tools for Sagent’s Dara product, including presentations, product collateral, product videos, training, etc.

Collaborate with Marketing colleagues to develop and execute strategic content campaigns including whitepapers, blogs, videos, webinars, social content, and more.

Develop and manage dynamic buyer personas to drive effective market segmentation and product messaging.

Develop and run campaigns for product launches that include pricing, packaging, and positioning.

Be held accountable for generating net new top-of-funnel opportunities plus overall conversion in a long-lead B2B SaaS sales cycle.

Identify and communicate the value proposition and unique selling points of the products to the sales and channel management teams to drive product growth.

Works cross-functionally to analyze win/loss, competitors, and market analysis to gain a deep understanding of client pain points and needs, decision-making process and reasons for churn.

Develop and maintain strong relationships across Product, Engineering, Sales, Customer Success, Finance, and other key areas of the organization.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Mortgage experienceMortgage servicingCross-functional collaborationWritten communicationPeople managementInterpersonal skills