Kerr Dental · 2 days ago

Trade Marketing Manager

Brea, CA

Full-time

Onsite

Senior Level

$95K/yr - $119K/yr

3+ years exp

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Responsibilities

Develop and Execute Marketing Strategies: Devise and implement marketing plans and programs to support distributor partners in achieving sales-out growth targets.

Collaborate with Dealer Partners: Conduct regular meetings (at least 1x every 2 months) with sales and marketing leaders of dealer partners to ensure effective marketing funnel execution and explore opportunities for sales expansion.

Create Compelling Marketing Materials: Manage the creation and development of marketing materials, including creative content, sales aids, and promotional content.

Budget Management: Responsibility for the marketing budget, ensuring maximum ROI to drive sell-out growth.

Performance Monitoring: Monitor and report on key performance metrics, such as sales, ROI, and market share.

Relationship Building: Establish and maintain strong relationships with key contacts within distributor marketing and product management departments.

Event Coordination: Coordinate and participate in distributor trade shows and other marketing events organized by distributors.

Market Intelligence: Gather Voice of Customer (VOC) feedback on industry trends and best practices through competitive analysis, focusing on price positioning, new product launches, and marketing activities.

Regulatory Compliance: Ensure that all marketing activities comply with regulatory and legal requirements.

Product Training: Conduct training sessions for both internal sales teams and dealer partners’ sales and marketing teams, focusing on current and new products. Highlight key selling points, value propositions, and differentiators.

Incidental Duties: The above statements describe the general nature and level of work being performed in this job. They are not intended to be an exhaustive list of all duties, and indeed additional responsibilities may be assigned, as required, by management

Qualification

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MarketingBrea CAProblem-SolvingCommunicationAdaptabilityEBS toolsMarketing principlesDigital marketingBrandingSales enablementProject managementExcelData interpretationSales growthDigital marketing expertisePublic relationsMS OfficeCRM systemsMarket data analysisHard-workingTime managementOrganizational skillsAnalytical mindset work independently work as part of a team commercial skillsHigh sales orientation communication skills effectively work under tight deadlines