200+ applicants
Sony Interactive Entertainment · 4 days ago
Public Relations Specialist
San Mateo, CA
Full-time
Hybrid
Mid Level
$85K/yr - $128K/yr
2+ years exp
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Hiring Manager
Beth Rabinowitz
Insider Connection @Sony Interactive Entertainment
Responsibilities
Support Global Comms campaign execution for PlayStation’s exclusive games, hardware products, and services, with a strong focus on measurable media return on investment. This position will support the Global Comms Software team 50% and the Global Comms Hardware team 50%.
Execute tactical plans for key campaign components like media bureau, satellite media tours, media tool kits, etc.
Build and maintain relationships with top-tier US media and influencers, securing compelling coverage with a particular focus on mainstream media.
Research new media contacts and update the Leadership team on the latest trends in the media and influencer landscape.
Develop high-quality written materials to support game, hardware, and network launches, including blog posts, press releases, fact sheets, messaging/Q&As, briefing backgrounders, etc.
Manage coverage reporting and asset distribution with a high degree of success.
Assist with media events and press demos, identifying new ways to approach press demos.
Manage contracts and asset submissions for industry events as well as submissions for editorial awards.
Oversee the PR calendar and hot lists to ensure the team stays on track of key achievement deadlines.
Collaborate with Global Comms Strategy team to support local market PR activities as needed.
Contribute to a positive team culture by demonstrating behaviors consistent with SIE’s values.
Create presentation templates for the Global Comms Leadership team as needed.
Qualification
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Required
The desired candidate will possess at least 2-3 years of public relations experience, ideally working with consumer-facing brands or products.
Strong media relations experience with various outlets across consumer, gaming enthusiast and tech.
Agile professional skilled at managing multiple projects effectively within a fast-paced team environment.
Excellent communication skills are essential, including written, verbal, and interpersonal.
Excels at collaborating with others to solve roadblocks and achieve results.
Able to meet deadlines with a high degree of attention to detail.
Proficiency in using Microsoft Office Suite, Google Apps, Slack, etc.
Interest in gaming, entertainment, or sports industries.
Bachelor's degree in any field or equivalent.
Preferred
Experience working for or with an external PR agency is preferred.
Benefits
Medical
Dental
Vision
Matching 401(k)
Paid Time Off
Wellness Program
Employee Discounts for Sony Products
Bonus Package
Company
Sony Interactive Entertainment
Sony Interactive Entertainment is responsible for the PlayStation brand and family of products and services.
10,001+ employees
H1B Sponsorship
Sony Interactive Entertainment has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (123)
2022 (174)
2021 (176)
2020 (209)
Funding
Current Stage
Late StageLeadership Team
Ben King
SVP, Direct-to-Consumer
Kiichiro Urata
SVP, Head of Japan Asia Partner Development & Relations
Company data provided by crunchbase
