200+ applicants

Company

Original Job Post

Saviynt · 4 days ago

Senior Customer Marketing Manager

United States

Full-time

Remote

Senior Level

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Cloud Data ServicesCyber Security

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Responsibilities

Build and execute effective campaigns and programs to promote cross-selling opportunities and maximize revenue from existing customers

Work closely with various teams to identify customer needs and drive incremental sales through targeted cross-selling initiatives

Analyze customer data and drive actionable insights using customer segmentation, behavior analysis, and other data-driven techniques to identify cross-selling opportunities and tailor/personalize marketing initiatives accordingly

Execute integrated marketing campaigns that promote cross-selling opportunities to high intent and verticals

Develop compelling marketing messages, content, and offers that resonate with target customers

Leverage various marketing channels to reach customers effectively

Utilize customer data and analytics to identify patterns, trends, and opportunities for cross-selling

Analyze campaign performance metrics, customer behavior, and sales data to measure effectiveness and optimize campaigns for improved results

Work closely with marketing and sales teams to understand customer needs and align cross-selling efforts with sales objectives

Monitor and analyze campaign performance metrics, customer feedback, and market trends to identify areas for optimization

Conduct A/B tests, implement data-driven improvements, and iterate on cross-selling strategies to drive better results

Track performance metrics and continuously optimize

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Cross-Selling TechniquesCustomer Data AnalysisMarketing Campaign DesignMarketing Message DevelopmentMarketing Channel FamiliarityAccount-Based MarketingMartech Stack KnowledgeContent StrategyDemand-Generation CampaignsPerformance Metrics TrackingProblem-SolvingCollaborationContinuous Optimization

Required

Strong understanding of cross-selling techniques and strategies

Ability to execute effective cross-selling campaigns based on customer behavior, preferences, and segmentation

Proficiency in analyzing customer data and driving actionable insights

Experience in leveraging customer segmentation, behavior analysis, and data-driven techniques to identify cross-selling opportunities

Ability to design and execute integrated marketing campaigns that promote cross-selling opportunities

Proficiency in developing compelling marketing messages, content, and offers that resonate with target customers

Familiarity with various marketing channels, such as email, social media, website, and direct mail

Proficiency in utilizing customer data and analytics to identify patterns, trends, and opportunities for cross-selling

Ability to analyze campaign performance metrics, customer behavior, and sales data to measure effectiveness and optimize campaigns

Strong collaboration skills with sales and customer success teams

Continuous optimization mindset, including monitoring and analyzing campaign performance metrics, customer feedback, and market trends

Experience with account-based marketing and leveraging modern martech stack including Salesforce, 6sense/Demandbase, advocacy platforms, Hubspot/Marketo, and content strategy for website personalization

Strong analytics experience focused on developing results-driven demand-generation campaigns aligned with the customer journey and next best use case

Ability to track performance metrics and continuously optimize campaigns

Company

Saviynt

Glassdoor

3.5

Saviynt is an identity management company that provides cloud-first identity governance and access management solutions for businesses.

Founded in 2010

El Segundo, California, USA

501-1,000 employees

http://saviynt.com/

H1B Sponsorship

Saviynt has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (24)

2022 (64)

2021 (99)

2020 (48)