111 applicants
TikTok ยท 3 days ago
Marketing Strategy Lead
San Jose, CA
Full-time
Onsite
Senior Level
$147K/yr - $270K/yr
5+ years exp
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Responsibilities
Develop and implement comprehensive marketing strategies in partnership with stakeholders aligned with business objectives, target audience insights, and market trends.
Ability to synthesize data from multiple sources, understand broader marketing objectives, OKRs and recommend data-driven strategies to drive KPIs and business outcomes.
Leverage market research, competitive analysis, and behavioral data to identify target markets, customer needs, and opportunities for differentiation.
Collaborate with cross-functional teams, including Brand and Communications, Marketing, Product, Content, Government Relations, Trust and Safety etc to help inform integrated marketing plans that leverage various channels and tactics.
Define key performance indicators (KPIs) and metrics to measure the effectiveness of marketing initiatives, tracking performance and providing regular updates to stakeholders.
Lead the development of marketing messaging, positioning, and branding strategies that resonate with target audiences and differentiate the company from competitors.
Identify emerging trends, technologies, and opportunities in the marketplace, providing insights and recommendations to guide strategic decision-making.
Stay current with industry best practices, emerging trends, and technological advancements in marketing strategy and execution, incorporating innovative approaches into marketing plans.
Qualification
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Required
Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Advanced degree preferred.
5+ years proven experience in marketing strategy development and execution, preferably within a top tier consulting company or a global brand.
Strong analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions.
Creative thinking and problem-solving skills, with a track record of developing innovative marketing solutions that drive results.
Excellent communication and presentation skills, with the ability to articulate complex ideas and concepts to diverse audiences.
Ability to work collaboratively in a fast-paced, dynamic environment, managing multiple projects simultaneously and meeting tight deadlines.
Demonstrated leadership capabilities, with the ability to inspire and motivate cross-functional teams towards common goals.
Preferred
Graduate degree in Marketing, Business Administration, Communications, or a related field. Advanced degree preferred.
Proven experience in marketing strategy development and execution, preferably within a top tier consulting company or a global brand.
Benefits
100% premium coverage for employee medical insurance
Approximately 75% premium coverage for dependents
Health Savings Account (HSA) with company match
Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life, and AD&D insurance plans
Flexible Spending Account (FSA) Options
10 paid holidays per year
17 days of Paid Personal Time Off (PPTO)
10 paid sick days per year
12 weeks of paid Parental leave
8 weeks of paid Supplemental Disability
Mental and emotional health benefits through EAP and Lyra
401K company match
Gym and cellphone service reimbursements
Company
TikTok
TikTok is a short-video sharing app and social network platform that develops a lip-syncing video application to create videos. It is a sub-organization of ByteDance.
10,001+ employees
H1B Sponsorship
TikTok has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (254)
2022 (325)
2021 (211)
2020 (90)
Funding
Current Stage
Late StageLeadership Team
Shou Zi Chew
CEO
Blake Chandlee
VP Global Business Solutions
Recent News
2024-06-05
2024-06-05
2024-06-05
Company data provided by crunchbase
