31 applicants

Company

Original Job Post

Hitachi Energy · 2 days ago

Field Marketing Coordinator

Raleigh, NC

Full-time

Onsite

Mid Level

3+ years exp

Wonder how qualified you are to the job?

Maximize your interview chances

EnergyManufacturing

H1B Sponsorship

Insider Connection @Hitachi Energy

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Proactively manage the day-to-day tactics and execution of marketing activities for select MarCom Programs across physical and digital touchpoints.

Build measurable sales pipeline (leads and opportunities) through tactics including events, digital campaigns, webinars, and social media.

Report to stakeholders on the determined frequency (monthly or quarterly) to showcase program performance and adapt tactics based on insights.

Act as an ambassador of the Hitachi Energy brand to improve Reputation, Relationships, and Revenue.

Measure KPIs such as booth traffic, email click-through-rate (CTR), cost per lead, form completion rate, account engagement, bounce rate, SEO rankings, and conversion rates for MQLs and SQLs.

Partner with regional sales teams and other business experts to define strategic target accounts and market segmentation activities.

Support a customer-first mindset by understanding the sales journey, challenges, and user experience when interacting with solutions.

Coordinate marketing activities with the GA Marcom organization: Marketing Operations, Product Marketing, Content Marketing, and Communications.

Live the core values of safety and integrity by taking responsibility for actions, caring for colleagues, and the business.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Project managementCopywritingData analyticsKPIsB2BSalesEnergy industryAdvertising agencyTransportation industryBudget managementMedia managementFluent in EnglishProblem solvingCommunicationInterpersonal skillsJudgmentEloquaSalesforceLinkedInGoogle AnalyticsGoogle AdsTwitterFacebookFluency in SpanishFluency in Portuguese

Required

Bachelor’s degree or 3-5 years equivalent experience in Marketing, Communications, business or similar area of study

Exceptional project management, communication and problem solving

Experience in copywriting and storytelling: able to quickly write short-form copy for emails, ads, blogs, and posts based on long-format assets (infographics, whitepapers, customer stories)

Excellent interpersonal skills and judgment

Data analytics skills: KPIs/ROI

Experience in B2B, sales, energy, advertising agency, transportation, heavy industry or technology space

Experience managing, tracking and reporting on budgets

Experience with media, creative agencies or freelancers

Ability to travel up to 10% of the time

Fluent command of English, both written and spoken

Preferred

Platform experience: Eloqua, Salesforce, LinkedIn, Google Analytics, Google Ads, Twitter, Facebook

Fluency in Spanish or Portuguese

Company

Hitachi Energy

Glassdoor

4.0

Hitachi Energy is a renewable energy company that provides energy consulting services.

Founded in 1950

Bengaluru, Karnataka, IND

10,001+ employees

http://www.hitachienergy.com/in/en

H1B Sponsorship

Hitachi Energy has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (43)

2022 (56)

2021 (7)