200+ applicants
First American · 2 days ago
Sr. Marketing Specialist - E-Commerce
Santa Rosa, CA
Full-time
Remote
Senior Level
$64K/yr - $113K/yr
5+ years exp
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Insider Connection @First American
Responsibilities
Deliver digital strategy, highly relevant content, and ensure operational compliance for all e-commerce platforms.
Use consumer and competitive insights to recommend the right content and asset strategy to drive traffic and conversion from various sources.
Create and develop innovative ways of leveraging existing digital capabilities to create programs that engage consumers and increase traffic and conversion.
Drive a culture of innovation and experimentation, constantly seeking new ways to optimize performance and exceed business goals.
Partner with external agencies to collect insights and make strategic recommendations to implement, test, learn, and optimize.
Establish objectives, KPIs, and benchmarks to drive and measure program performance.
Analyze performance to deliver actionable conclusions and optimize future programs.
Partner across multiple teams to coordinate and improve on First American’s audience growth and SEO strategy, tying together editorial calendars, promotions, business priorities, product launches and more.
Qualification
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Required
5-7 years of e-commerce marketing experience.
Strategic thinker and passionate for achieving long-term success via hands-on, solutions oriented approach
Self-motivated, self-directed, flexible, and be able to work under pressure in a fast-paced environment
Experience with performing keyword research using Google Trends and other SEO platforms to identify real-time trending searches, keywords and topics.
Understanding of SEO best practices to assist editorial and programming teams with site and content optimization.
Experience with SEO and analytics tools such as (or similar to) Google Search Console, Moz, Google Analytics, SEMRush.
Experience with CRO, and tools like Optimizely.
Familiarity with content management systems such as Crownpeak and Webflow.
Experience in supporting and facilitating cross-functional projects
Operate comfortably within the domain of Information Technology
Understanding of sales drivers and connections between executional data and performance
Analytical background and ability to analyze and interpret complex trends and data to derive actionable insights
Experience managing external partners to high quality of execution
Proficient in Microsoft Excel and PowerPoint
Benefits
Medical
Dental
Vision
401k
PTO/paid sick leave
Employee stock purchase plan
Company
First American
First American provides financial services through its Title Insurance and Services segment and its Specialty Insurance segment.
10,001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1978-01-13IPO· nyse:FAF
Leadership Team
Kenneth D. DeGiorgio
Chief Executive Officer
Jody Mulkey
Chief Technology Officer
Recent News
2024-04-30
2024-04-20
2024-03-08
Company data provided by crunchbase
