Acxiom · 2 days ago

Expert Marketing Analyst

United States

Full-time

Remote

Senior Level

5+ years exp

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AnalyticsBig Data

Actively Hiring

Work & Life Balance

Insider Connection @Acxiom

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Consults and collaborates with Analytics team and business partners to determine requirements, data strategy and key business questions to be answered

SQL expertise to access and work with a wide variety of 1P and 3P data to derive the key findings for analysis

Translates high-level requirements into specific data-driven recommendations

Supports marketing planning and target audience development thru analysis such as customer profiling, segmentation, or cohorts constructed via available dashboards or SQL queries

Responsible for reporting and analysis of digital and other marketing data meant to support marketing and campaign optimization

Creates and delivers presentations related to data insights

Provides working knowledge of marketing management tools

Qualification

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SQLRPythonClient-Services Industry ExperienceClient-Side ExperienceExcelPowerPointProblem SolvingCuriosity Work Independently Work Within a TeamAdobeSalesforceSnowflakeData VisualizationTableauPowerBILookerSegmentationModelingTesting MethodologiesResponse AttributionEngagement Analysis

Required

Proven experience using SQL to extract data from marketing databases with the intention to create reporting or generate analyses (R and Python experience a plus)

Problem solving mentality and curiosity with the ability to work independently and within a team 5-10 years experience within the client-services industry or from the client-side

Strong Excel and solid PowerPoint skills

Preferred

Exposure to tools such as Adobe, Salesforce and Snowflake are a plus

Knowledge of Data Visualization tools, such as Tableau, PowerBI or Looker are a plus Awareness of some/all of: Segmentation, Modeling, Testing Methodologies, Response Attribution and Engagement Analysis