200+ applicants

Company

Original Job Post

H.B. Fuller · 1 week ago

Marketing Manager

United States

Full-time

Remote

Senior Level

$92K/yr - $120K/yr

7+ years exp

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AutomotiveManufacturing

Actively Hiring

Hiring Manager

Cathy Klopp, SPHR, SHRM-SCP

Insider Connection @H.B. Fuller

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Responsibilities

Liaise with Digital Customer Experience, IT, and key stakeholders to maximize the value of marketing technology stack.

Develop effective demand generation strategies and campaigns for products and brands.

Provide data-driven input into strategic planning and budgeting processes.

Understand and support the brand vision through marketing efforts.

Create and manage content across traditional and digital channels.

Develop KPIs and report on impact of marketing initiatives.

Collaborate with sales to track market activities or campaigns.

Manage external agencies and vendors for marketing projects.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

MarketingSocial Media ManagementEmail MarketingInfluencer MarketingLead GenerationGrowth MarketingData AnalysisCopywritingVisual Asset CriteriaAnalytical SkillsProject ManagementCross-functional CollaborationEffective CommunicationB2BManufacturingConstructionCRM systemsSalesforceHubSpotProduct developmentStage gate processDigital marketing technologyMarketing automationDatabase management systemsAI in MarketingSAPAdobe Creative SuiteMicrosoft 365Manufacturing interestTechnical product performance

Required

B.S. in Marketing, Communications, Journalism, or related field

7+ years of experience in a Marketing role

Expertise managing corporate social media accounts, email marketing, influencer marketing or lead generation programs to engage target audiences

A proven track record of creating and executing growth marketing campaigns

Strong analytical skills, especially as it relates to analyzing, and evaluating marketing campaign effectiveness

Demonstrated ability to work cross-functionally to build consensus and engagement in Marketing programs, particularly those utilizing new or emerging technologies or channels

Effective project management skills with an ability to lead and engage in multiple, diverse projects simultaneously

Strong copywriting skills and knowledge of visual asset criteria relative to various communications vehicles/platforms

Ability to travel up to 15%, possibly internationally

Preferred

7+ years of experience in a Marketing role, preferably in a B2B environment, manufacturing, or construction

Experience working with global and/or remote teams

Expertise utilizing CRM systems such as Salesforce, HubSpot

Familiarity with new product development and stage gate process

Knowledge of digital marketing technology including marketing automation, database management systems, digital asset management, and leveraging AI in Marketing

Familiarity with tools such as SAP, Adobe Creative Suite, and Microsoft 365

Genuine interest in manufacturing and/or technical product performance and characteristics