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Century 21 Advantage Gold · 1 week ago
Marketing Specialist
Pennsylvania, United States
Full-time
Hybrid
Entry, Mid Level
$42K/yr - $42K/yr
2+ years exp
Wonder how qualified you are to the job?
Real Estate
Insider Connection @Century 21 Advantage Gold
Responsibilities
Deliver reports on monthly analytics across web and social platforms and advise on improvements
Monitor and maintain content across all platforms including website, mailing lists, SEO, and analytics to keep content current
Help marketing staff achieve our goals through the implementation of advertising, digital, and communication plans
Regularly update social media and respond to followers
Write social media content, web content, blogs, and other copy that contributes to our overall marketing strategy and goals
Manage and monitor all digital marketing channels (e.g. website, emails, posting to social media, mobile app, and YouTube)
Manage the Company's Google Workspaces account and agent Workspaces accounts
Create and curate content for all social channels promoting the company and its associates
Post local events and articles to company Facebook pages daily
Upload branded listing video tours to our company's YouTube channel and Twitter
Generate content and support email campaigns for agent recruiting
Provide training and support to our agents in need of technical support to our company tools and systems
Conduct onboarding training for new agent hires
Maintain company WordPress websites (Add/delete office info, agent's photos, bios, etc)
Create and distribute company press releases
Distribute company communications and FSBO leads to agents weekly
Manage email marketing lists and update our CRM database
Redistribute aged consumer contacts
Act as a point of contact for our digital vendors
Coordinate and plan company training and special events
Create and implement a paid media strategy for the overall company across both Facebook and Google platforms
Report on campaign results and analysis for optimization strategies
Provide reports and Google Analytics on our online engagement
Qualification
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Required
Familiarity with web platforms, email systems, social media, public relations, and brand identity
Bachelor’s degree in Marketing or related majors
Experienced communicator with solid project management skills
Candidate should have their finger on the pulse of the current marketing landscape
2+ years of experience in Marketing or related field
Working knowledge of WordPress
Company
Century 21 Advantage Gold
Century 21 Advantage Gold is a real estate company that offers property buying and selling services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Evelyn Ferrara
Sr, Vice President and Managing Partner
D
David Joslin
Managing Partner
Company data provided by crunchbase
