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Ampcus Inc ยท 1 week ago
Marketing Manager
San Francisco, CA
Full-time
Hybrid
Entry, Mid Level
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Data ManagementInformation Technology
Insider Connection @Ampcus Inc
Responsibilities
Use insights to refine and strengthen product positioning in the market.
Analyze audience behaviors and preferences to inform marketing strategies.
Develop audience-centric marketing strategies to reach and resonate with target customers.
Lead naming efforts for new products, ensuring brand consistency and market relevance.
Partner with Copy team to develop UX copy strategy and conduct message testing to optimize user experience.
Develop compelling product positioning and Reasons to Believe (RTBs) that resonate with the target audience.
Craft clear and impactful messaging that communicates the unique value proposition of products.
Ensure alignment between product GTM plans and overall company channel strategy.
Create comprehensive creative briefs to guide the development of marketing assets.
Ensure alignment with brand guidelines and overall marketing strategy.
Develop and maintain detailed GTM documents outlining strategies, timelines, and key deliverables.
Share GTM documents with cross-functional teams for alignment and input.
Collaborate with product, creative, PR, O&O, and other teams to ensure a seamless GTM process.
Provide clear and concise briefings to channel partners, ensuring alignment with overall GTM strategy.
Coordinate the creation and deployment of marketing assets across various channels.
Manage asset libraries and ensure assets are up-to-date and accessible.
Oversee the localization of marketing materials for different markets, ensuring cultural relevance.
Implement a rigorous quality assurance process for all marketing assets. Ensure accuracy and consistency in messaging and branding.
Analyze post-launch performance data and generate insightful reports.
Provide recommendations for continuous improvement based on campaign outcomes.
Qualification
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Required
Experience writing GTM plans; experience writing campaign plans
Project Management
Decisiveness
Verbal Skills
Analytical; familiarity with customer insights
Company
Ampcus Inc
Ampcus Inc is a global technology and business consulting firm specializing in Digital Transforrmation, Big Data, Analytics, Cyber Security, Testing, IV&V, Infrastructure Management and Enterprise Solutions.
Founded in 2004
1,001-5,000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase
