200+ applicants
ESG Consulting · 21 hours ago
Web Content Designer
United States
Contract
Remote
Mid Level
3+ years exp
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Responsibilities
Develop modern content for large websites with multiple departments and portfolios of services, informational assets, and applications
Create high-level content strategies focusing on logical taxonomies, streamlined user journeys, and human-focused design
Plan for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
Align content with business goals, stakeholder objectives, and user needs
Inventory and audit content on a local or enterprise level
Conduct in-depth research on industry-related topics to develop original content and optimize current content
Create high-quality content pieces for marketing needs including advertising, social media, and email campaigns
Edit content and proofread material for errors and inconsistencies
Conduct keyword research, develop SEO strategies, and use best practices to increase SERP results and build traffic
Develop KPIs and track the success of content using customer research and analytics
Define customers' needs and identify content gaps for successful digital experiences
Optimize and categorize content to align with service-oriented information architecture
Work with subject matter experts to write clear text that achieves defined goals
Review and improve existing content for accuracy, legibility, accessibility, and compliance
Structure content in ways that customers are familiar with and differentiate between features and benefits
Set up governance models to support content maintenance after publishing
Qualification
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Required
At least 3 years of measurable experience in website content writing
Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
Creating high-level content strategies focusing on logical taxonomies, streamlined user journeys, and human-focused design
Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
Aligning content with business goals, stakeholder objectives, and user needs
Inventorying and auditing of content on a local or enterprise level
High proficiency in copywriting for real people and motivating them to action
Conducting in-depth research on industry-related topics to develop original content and optimize current content
Creating high-quality content pieces for content marketing needs, including advertising, social media, and email campaigns
Editing content and proofreading material for errors and inconsistencies
At least 3 years of experience with SEO and analytics
Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
Practicing technical and on-page SEO methodologies to help build Google’s “EAT” objectives
Developing high-impact KPIs and tracking the measurable success of content
Using customer research and site analytics to prove that content is meeting user needs
At least 3 years of experience with content lifecycle governance
Defining customers’ needs and identifying content gaps that prevent successful digital experiences
Optimizing and categorizing content to align with a service-oriented information architecture
Working with subject matter experts to write clear text in plain language that achieves defined goals
Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with guidelines
Structuring content in ways that customers are used to, and knowing the difference between features and benefits
Setting up governance models that support the maintenance of content after publishing
Knowledge of Sitecore or a comparable CMS
Content creation for websites
Expert copywriting and editing skills
Content marketing
SEO and analytics
Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)
Effective communication skills
High emotional intelligence
Ability to distill complex concepts into simple ideas
Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools
Comfort in suggesting better strategies or pointing out risks in current development efforts
Dependable, organized, and equally able to work independently as well as in cross-functional team environments
Supporting teammates’ skills and behaviors through development and delivery
Communication and collaboration with multiple departments and stakeholders
Creative and analytical thinking with strong problem-solving skills
Judgment in dealing effectively and diplomatically with staff
Ability to maintain strict confidentiality
Preferred
Proficient in Sitecore 10.2
Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field
3 years of website content writing for a company or institution in a full-time role with defined project-driven goals
Proficient in Digital content standards and plain language guidelines
Experience with chatbots, search consoles, and helpdesk services
Proficiency with content tools, especially development, inventory/auditing, and SEO tools
A portfolio of published online content
Industry certification in a field-related discipline
1 year of experience using customer relationship management platforms such as Salesforce
1 year of experience using Google Analytics (preferable GA4)
1 year of experience using data dashboard software like Power Bi
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401K (for locations in GA or CA)
Company
ESG Consulting
ESG Consulting is an international provider of staffing and consulting services to Fortune 1000, public sector and emerging growth firms.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Ali Shafi
Managing Partner / Co-Founder
Company data provided by crunchbase
