Sphera · 1 week ago

Product Marketing Manager

United States

Full-time

Remote

Senior Level

5+ years exp

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Risk ManagementSaaS

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Responsibilities

Develop and execute demand marketing strategies to drive leads for sales teams

Develop the value proposition, product positioning, business use cases, and message maps that resonate with target personas.

Identify and update the market fundamentals, including total addressable market, potential adjacent or look-alike markets, buyer personas, and the buyer journey from awareness to purchase to customer and beyond.

Develop and manage product launch plans and new feature sales tools.

Develop and communicate written briefs for use by agencies and direct their work activities to generate concepts for effectively executing marketing programs and objectives.

Document and communicate the competitive landscape—be an expert on our competition and how they are positioned—and how to win against them.

Collaborate on go-to-market plans with key stakeholders to support retention and expansion of existing customer accounts, revenue growth for product lines, and new customer acquisition.

Train and enable sales teams on messaging, use of tools and assets to advance opportunity pipeline, accelerate and close deals; work to improve and optimize proposals and RFI responses. Deliver sales materials, including sales presentations, battlecards, proposal templates, etc. for differentiation

Regularly assess the effectiveness of marketing programs and sales tools in collaboration with Marketing Operations and report back to the business on results, opportunities, and required changes.

Act as an external thought leader for the products you support; coordinate and field key subject matter experts and customers for speaking engagements, press, analysts and written works.

Create marketing collateral, including client stories, case studies, brochures, video scripts, FAQs, etc.

Establish, maintain and leverage internal partnerships with Engineering, Product Management, Sales & Service Teams to drive internal and external readiness for adoption and in-market success for new and existing products.

Qualification

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B2B MarketingProduct MarketingStrategic PlanningProduct StrategyMarketing Assets CreationProduct Launch ManagementGo to Market StrategyTeam ManagementStakeholder ManagementDemand GenerationDigital ChannelsRelationship ManagementProblem-SolvingCommunicationRelationship BuildingEnvironmental ScienceTechnical Background