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LAZ Parking · 1 week ago
Marketing Manager
Boston, MA
Full-time
Onsite
Mid Level
$65K/yr - $65K/yr
1+ years exp
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CommercialCustomer Service
Insider Connection @LAZ Parking
Responsibilities
Assigned to larger accounts to execute marketing initiatives, coordinate sales, and find new business opportunities.
Perform outreach in the form of cold calls, emails, and in person to acquire new business.
Become the main point of contact for all things related to sales and events for specific locations.
Complete competitive area rate surveys.
Compose PowerPoint presentation for client meetings.
Utilize Business Intelligence tool to find revenue enhancement opportunities.
Utilize online platforms to increase sales and location awareness.
Coordinate/attend monthly marketing meetings with field.
Follow-up with deliverables from each manager for each month.
Create and manage Google Ads campaigns.
Solicit online customers from other 3rd party reservations sites to LAZgo.
Create flyers and brochures for mass distribution.
Create Businesses validations for partners.
Email Campaign Management.
Customer Appreciation Events Coordination.
Assist customers in their effort to find monthly parking throughout the region.
Perform market research and report findings.
Outreach and investigative research for specific locations designated by management.
Attend networking events.
Create comprehensive Marketing plans for new business proposals.
Qualification
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Required
Bachelor’s Degree or equivalent work experience.
1-3 years marketing experience preferred.
Business to Business marketing experience preferred.
Excellent Excel, Word, Power Point, and General Microsoft Office Applications skills.
Ability to communicate professionally and effectively with all levels of the organization.
Excellent interpersonal and organizational skills.
Ability to work in a fast-paced environment.
Ability to multitask and have multiple assignments with various deadlines.
Ability to lift, push, and pull at least 10 pounds.
Company
LAZ Parking
A Hartford, Conn.-based provider of parking management services
10,001+ employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Harvest Partners Structured Capital
2015-09-22Private Equity· Undisclosed
Leadership Team
Jeff Karp
President & Co-Founder
Jason Bendett
Deputy CFO
Recent News
2024-04-10
Hartford Business Journal
2024-04-10
2024-04-10
Company data provided by crunchbase
