188 applicants

Company

Original Job Post

Upgrade, Inc. · 1 week ago

Product Marketing Manager

San Francisco Bay Area, CA

Full-time

Onsite

Mid Level

$140K/yr - $150K/yr

3+ years exp

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H1B Sponsorship

Comp. & Benefits

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Responsibilities

Define and execute go-to-market strategies and ensure organizational coordination for feature launches of Home Improvement loans

Develop compelling positioning and messaging for new features and experiences, and build the go-to-market strategy to drive adoption and engagement

Own the transactional and lifecycle communication strategy for B2B and B2C customers, including onboarding materials and trigger-based notifications and journeys

Generate high-quality content for B2C and B2B customers including sales materials, customer-facing content, lifecycle marketing campaigns, and more

Continuously track the performance of the platform and collaborate with Product and Sales team members to optimize and identify successes

Aggregate and analyze customer feedback and conduct research to identify trends and product gaps, and develop actionable solutions like collateral and training to enable Sales to handle competitor objections

Assist in developing a deeper understanding of contractor processes, including mapping the lifecycle of a contractor job and creating visualizations and collateral to align teams

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product marketingProduct launchesCross-functional collaborationMessaging developmentContent strategyCopywritingProcess developmentMarketing analyticsHeapSalesforceTableauProblem-solvingCommunicationAdaptabilityFintech

Required

3-5 years of experience in B2B and B2C in product marketing or adjacent experience

Proven experience managing product launches, determining product-market fit, and working cross-functionally with internal and external stakeholders

A bias toward action, excellent communication skills, and the ability to simplify complex ideas

Strong skills in developing messaging hierarchy, effective content strategy, and exceptional copywriting abilities

Comfortable building new processes and tools from scratch based on business needs

Ability to thrive in a fast-paced work environment

Proficiency in using marketing analytics tools such as Heap, Salesforce, and Tableau to identify data-driven action points

Preferred

Experience in fintech or payments a plus

Benefits

100% paid coverage of medical, dental and vision insurance

Flexible PTO

Opportunities for professional growth and development

Paid parental leave

Health & wellness initiatives

Company

Upgrade, Inc.

Glassdoor

3.9

Upgrade is a fintech unicorn founded in 2017.

Founded in 2016

San Francisco, California, USA

1,001-5,000 employees

http://www.upgrade.com

H1B Sponsorship

Upgrade, Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (22)

2022 (29)

2021 (25)

2020 (11)