Upgrade, Inc. · 1 week ago
Product Marketing Manager
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Insider Connection @Upgrade, Inc.
Responsibilities
Define and execute go-to-market strategies and ensure organizational coordination for feature launches of Home Improvement loans
Develop compelling positioning and messaging for new features and experiences, and build the go-to-market strategy to drive adoption and engagement
Own the transactional and lifecycle communication strategy for B2B and B2C customers, including onboarding materials and trigger-based notifications and journeys
Generate high quality content for B2C and B2B customers including sales materials, customer-facing content, lifecycle marketing campaigns, and more
Continuously track the performance of the platform and collaborate with Product and Sales team members to optimize and identify successes
Aggregate and analyze customer feedback and conduct research to identify trends and product gaps, and develop actionable solutions like collateral and training to enable Sales to handle competitor objections
Assist in developing a deeper understanding of contractor processes, including mapping the lifecycle of a contractor job and creating visualizations and collateral to align teams
Qualification
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Required
3-5 years of experience in B2B and B2C in product marketing or adjacent experience
Proven experience managing product launches, determining product-market fit, and working cross-functionally with internal and external stakeholders
A bias toward action, excellent communication skills, and the ability to simplify complex ideas
Strong skills in developing messaging hierarchy, effective content strategy, and exceptional copywriting abilities
Comfortable building new processes and tools from scratch based on business needs
Ability to thrive in a fast-paced work environment
Proficiency in using marketing analytics tools such as Heap, Salesforce, and Tableau to identify data-driven action points
Preferred
Experience in fintech or payments a plus
Benefits
100% paid coverage of medical, dental and vision insurance
Flexible PTO
Opportunities for professional growth and development
Paid parental leave
Health & wellness initiatives
Company
Upgrade, Inc.
Upgrade is a fintech unicorn founded in 2017.
H1B Sponsorship
Upgrade, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (22)
2022 (29)
2021 (25)
2020 (11)
Funding
Current Stage
Late StageTotal Funding
$587MKey Investors
Koch Disruptive TechnologiesMouro CapitalCreditEase Fintech Investment Fund
2021-11-16Series F· $280M
2021-08-11Series E· $105M
2020-06-17Series D· $40M
Leadership Team
Recent News
Crowdfund Insider
2023-12-16
2023-12-15
2023-12-15
Company data provided by crunchbase