89 applicants

Company

Original Job Post

Metropolitan State University of Denver · 3 days ago

Marketing Coordinator

Denver, CO

Contract

Onsite

Entry, Mid Level

$60K/yr - $65K/yr

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Responsibilities

Work in tandem with the CBUS Deans and chairs to build a College strategic marketing plan that aligns with the mission and broader goals of the College.

Strategically evaluate, manage, and enhance current branding

Develop and implement internal and external marketing strategies

Develop, manage, and implement college-wide digital marketing strategy including but not limited to websites, social media platforms, and other digital content.

Develop and oversee College and department-level websites.

Serve as primary social media administrator for the College and department level platforms. Plan, manage, implement, and communicate a strategic social media content calendar in support of editorial and marketing strategy and in alignment with student affairs and other key stakeholders.

Manage day-to-day creative content development and execution on all digital platforms.

Create high-quality engaging content for various platforms, including websites, social media, email marketing, and print materials.

Use data analytics for web, social media, email marketing, and others to assess the effectiveness of marketing campaigns and make data-driven decisions for continuous improvement. This includes continuous monitoring of social media trends, innovations, and best practices.

Develop and manage budgets for marketing and communication initiatives, ensuring cost-effectiveness and optimal resource allocation.

Organize meetings, special events, and other activities for the College, departments, and centers, with a focus on organization and professionalism. In consultation with event sponsor, handle selection of vendor, vendor-relation management, and invoicing and payment arrangements.

Establish and nurture partnerships with local communities, businesses, and organizations to enhance the college’s brand.

Additional duties to ensure deep integration of marketing and event programming across all CBUS departments and centers.

Qualification

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MarketingBrandingSocial MediaWeb TechnologiesDigital CommunicationsProblem-SolvingCommunicationCreativityHigher Education MarketingAdvertisingCollaborationTeamworkTime Management

Required

Bachelor’s degree

Demonstrated experience and expertise in facilitating marketing, branding, or social media plans

Demonstrated experience with underlying technologies and/or languages for implementing web and digital communications

Preferred

Bachelor’s degree in Marketing or Business with an emphasis in marketing, advertising, or promotion

Demonstrated success working and collaborating in teams across divisions with rapid, frequent, overlapping, and conflicting deadlines

Experience or interest working in Higher Education marketing, advertising, or social media

Experience interest working with underrepresented students specifically, low-income, first-generation, and racially/ethnically diverse student leaders in a college/university setting