Upgrade, Inc. · 1 week ago
Product Marketing Manager
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BankingCredit
Insider Connection @Upgrade, Inc.
Responsibilities
Define and execute go-to-market strategies for feature launches of Home Improvement loans
Develop positioning and messaging for new features, and drive adoption and engagement
Own communication strategy for B2B and B2C customers including onboarding materials and notifications
Create content for customers, sales materials, marketing campaigns, etc.
Track platform performance, analyze feedback, and develop actionable solutions
Assist in understanding contractor processes and creating visualizations
Qualification
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Required
3-5 years of experience in B2B and B2C in product marketing or adjacent experience
Proven experience managing product launches, determining product-market fit, and working cross-functionally with internal and external stakeholders
A bias toward action, excellent communication skills, and the ability to simplify complex ideas
Strong skills in developing messaging hierarchy, effective content strategy, and exceptional copywriting abilities
Comfortable building new processes and tools from scratch based on business needs
Ability to thrive in a fast-paced work environment
Proficiency in using marketing analytics tools such as Heap, Salesforce, and Tableau to identify data-driven action points
Preferred
Experience in fintech or payments a plus
Benefits
100% paid coverage of medical, dental and vision insurance
Flexible PTO
Opportunities for professional growth and development
Paid parental leave
Health & wellness initiatives
Company
Upgrade, Inc.
Upgrade is a fintech unicorn founded in 2017.
H1B Sponsorship
Upgrade, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (22)
2022 (29)
2021 (25)
2020 (11)
Funding
Current Stage
Late StageTotal Funding
$587MKey Investors
Koch Disruptive TechnologiesMouro CapitalCreditEase Fintech Investment Fund
2021-11-16Series F· $280M
2021-08-11Series E· $105M
2020-06-17Series D· $40M
Leadership Team
Recent News
Crowdfund Insider
2023-12-16
2023-12-15
2023-12-15
Company data provided by crunchbase