Aniai · 1 week ago

Marketing Manager

New York, United States

Full-time

Onsite

Senior Level

7+ years exp

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Artificial Intelligence (AI)Food and Beverage

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Responsibilities

Develop and execute comprehensive marketing campaigns and events across various channels, including direct mail, social media, print, trade shows, white papers, etc.

Create and implement brand and marketing strategies, ensuring consistent messaging and brand identity across all platforms and products.

Utilize data and analytics to test and optimize marketing campaigns, aligning them with marketing goals and objectives.

Assist in planning and executing social media efforts, ensuring consistent content, timely responses to comments and DMs, and monitoring key performance indicators (KPIs).

Coordinate media announcements and press releases, manage press kit updates, and maintain proactive communication with new clients.

Track and analyze relevant marketing metrics, utilizing data analytics to optimize campaigns, refine marketing strategies, and drive overall company growth.

Conduct market research to gain a deeper understanding of the target market, customer needs, and competitive landscape, and adapt marketing strategies accordingly.

Develop a strategic action plan to maintain a positive public perception, including writing and releasing press articles and effectively responding to media inquiries.

Establish and nurture relationships with customers, internal teams, and public interest groups to foster brand loyalty and partnerships.

Qualification

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MarketingB2B MarketingBeverage IndustryHospitality IndustryTechnical Products MarketingHardwareSaaS SoftwareMarketing Strategies DevelopmentProblem-SolvingHard WorkingInterpersonal Skills