GoPro · 3 days ago
Advertising Associate, Programmatic
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3D TechnologyConsumer Electronics
Insider Connection @GoPro
Responsibilities
Assist with campaign strategy, campaign planning, and partner RFP to ensure plans line up with campaign initiatives and company goals
Evaluate audience targeting and make segmentation recommendations based on targeting availability and campaign objectives
Develop campaign structure for Programmatic buys and build the campaigns within the platforms
Create and manage campaign IOs and inventory reservations, along with POs and invoice reconciliation
Review, analyze, and evaluate campaign performance and make strategic optimizations on a daily basis based on this performance
Assist with budget management, tracking, and reporting on pacing throughout the campaign
Assist with post-campaign reporting in conjunction with the analytics team
Collaborate with performance marketing peers and in-house creative teams to achieve common goals across the entire media mix
Qualification
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Required
Minimum 2 years experience creating and executing on full-funnel Programmatic media campaigns to achieve brand and ecommerce goals
Experience executing campaigns within relevant platforms and partners: DV360, TTD, Amazon, Viant
Open-minded team player with experience working directly with creative and other marketing teams
Analytical by nature, strives on understanding data to inform strategic decision-making
Curious and eager to self-learn and share knowledge about digital imaging space, emerging technologies and ad tech evolutions.
Adaptable, Capable of managing/supporting multiple projects and priorities at the same time within a rapidly changing environment
Self-motivated and proactive
BA: Marketing, Advertising, Communications, or related field
Preferred
Sense of humor and passion for sports, outdoors and/or travel
Benefits
Medical, dental, and vision insurance – premiums are 100% paid for employees, 90% paid for dependents
Life insurance and disability benefits
Generous time off policy
12 weeks paid parental leave for new parents
Pre-tax and Roth 401(k) options
Discounted employee stock purchase plan (ESPP)
LiveHealthy monthly wellness reimbursement
Innovative remote-friendly wellness classes and events
Flexible work arrangements
Professional + personal development opportunities, i.e. LinkedIn Learning, technology trainings, certifications, Peer-to-Peer learning, conferences and more
Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events)
Company
GoPro
GoPro is a brand of personal cameras used in extreme action video photography.
H1B Sponsorship
GoPro has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (16)
2022 (12)
2021 (12)
2020 (25)
Funding
Current Stage
Public CompanyTotal Funding
$288.2MKey Investors
FIH MobileRiverwood Capital
2014-07-03IPO· nasdaq:GPRO
2012-12-20Private Equity· $200M
2011-05-05Series A· $88M
Recent News
2024-06-05
2024-06-02
Company data provided by crunchbase