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Santa Clara County Federal Credit Union · 1 week ago
Senior Marketing Specialist
San Jose, CA
Full-time
Hybrid
Senior Level
7+ years exp
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BankingFinancial Services
Hiring Manager
Samantha S.
Insider Connection @Santa Clara County Federal Credit Union
Responsibilities
Support a strong and consistent expression of the brand across all marketing campaigns.
Support marketing strategy with execution across traditional channels such as in branch posters, direct mail, ATM screens, flyers, and collateral.
Work with marketing agency to develop content (both copy and images) that are aligned with brand strategy and business objectives.
Implement marketing campaigns across traditional channels, ensuring alignment with brand identity and integration with digital media marketing channels.
Collaborate with internal teams (Digital Delivery, Lending, Training, Operations, IT) to implement and execute marketing campaigns and initiatives that drive engagement, growth, or retention.
Support end-to-end content production, working with external design resources to deliver content. Drive high-quality creation of content for marketing channels.
Produce campaign recap summaries, monitor and report on marketing effectiveness, and conduct competitive analyses to identify opportunities for improvement and inform future strategies.
Conduct market research & analyze data to reach target demographics.
Conduct research and stay informed about industry trends, competitor activities, and customer behavior to identify opportunities for innovation and improvement.
Uncover consumer insights and make data-driven recommendations to maximize business impact by gathering and analyzing internal and external datasets. Work closely with Marketing Team on executing integrated marketing initiatives, across all delivery channels.
Work with VP, Brand & Marketing, and agency to understand metrics and track, measure, and report on campaign performance.
Review, write, and edit content for typographical, brand tone and voice, and graphic consistency – e.g., direct mail, newsletters, brochures, flyers, posters, communications, etc.
Maintain working knowledge of regulatory compliance related to member services and financial services areas.
Resolve questions, requests, and problems courteously and within given timeline.
Provide project management support to ensure deadlines are met and performs other related duties as requested or assigned.
Compliance with the Bank Secrecy Act, OFAC, and USA PATRIOT Act including but not limited to reporting suspicious activities to your supervisor and BSA Officer.
Qualification
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Required
Bachelor’s degree in marketing or business administration or closely related fields of study
Minimum of 7 years experience in marketing and/or equivalent combination of education and experience
Located within the state of California
Ability to anticipate project needs, discern work priorities, meet deadlines with little supervision, and be willing to work occasional evenings and weekends
Critical thinking skills, pro-active problem solving, and a roll-up-your-sleeves can-do positive attitude
Excellent organization skills and attention to detail
Ability to deal with ambiguity and incomplete information
Ability to work effectively on multiple tasks, prioritize based on business impact, and meet deadlines while producing high-quality work
Ability to pivot and change course quickly, taking the lead to course correct
Ability to build relationships and work effectively across departments and levels with people from all walks of life
Effective communication skills, both written and verbal across levels of the organization
Experience presenting key updates to the organization
Working knowledge of digital & direct marketing channels
Working knowledge of how to use online analytical tools (Google Analytics, FB reporting, etc.)
Experience using Microsoft Office – PowerPoint, Excel, Word, Adobe Acrobat, Canva, and other marketing software
Ability to provide high-level copywriting, when needed
Company
Santa Clara County Federal Credit Union
We’re just what you’d expect in a financial institution and more than you ever imagined.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ie-Chen Cheng
SVP/Chief Financial Officer
Divine G. David
Senior Vice President / Chief Experience Officer
Company data provided by crunchbase
