good2grow™ · 2 days ago

Product Marketing Manager

Atlanta, GA

Full-time

Hybrid

Director

8+ years exp

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Food and BeverageRetail

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Responsibilities

Leads consumer insights to deliver deep understanding of consumer interaction with all good2grow product lines to guide development and merchandising strategies

Collaborates with the Business Insights and Analytics Team to understand product level performance trends in market and identifies opportunities and risk

Establishes product positioning, feature set and consumer experience standards for the good2grow product line

Collaborates with supply chain, quality, and R&D teams to lead innovation and renovation projects (establish timelines, coordinates key decision points for project teams, etc.)

Partner with communications team to ensure marketing efforts accurately reflects core product level attributes and features

Conduct market level competitive analysis on a regularly occurring cadence and identify best practices and trends for good2grow products

Become familiar with the character assortment management process and collaborate with business analytics and licensing teams on character usage recommendations

Manage Marketing coordinator and oversee the initiatives this position is leading

Managing good2grow’s online presence across all retail partners (retailers and online merchandising sites for brick n mortar retailers)

Ensure all product level specifications are accurate and readily available to good2grow’s sales and analytics teams

Management of good2grow eCommerce channel

Creation of in-store merchandising assets and go to market activation of those assets creation of in-store merchandising assets and go to market activation of those assets

Qualification

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Product MarketingConsumer InsightsProduct PositioningProduct LaunchesData AnalyticsMS Office CommunicationPeople Management