ANDRITZ · 1 week ago

Marketing Specialist

Callery, PA

Full-time

Hybrid

Mid Level

3+ years exp

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EnergyHydroelectric

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Responsibilities

Strategizes and executes broad-based marketing initiatives across multiple channels (email, website, online and offline advertising, events/webinars, etc.) to drive interest and consideration for our Institutional lines of business.

Develops and implements dedicated marketing plans for institutional relationships to drive proactive client interest and new account growth, as well as onboarding experience optimizations.

Develops deep understanding of targets, competitors, and the market to influence activities and inform internal stakeholders.

Coordinates demand generation activities, helping design integrated Sales and Marketing plans to reach the right contacts with the appropriate messages and the time needed.

Works closely with Product, Operation, Sales and other cross-functional teams to ensure consistent alignment internally, as well as a superior experience externally.

Facilitates cross-functional discussions and plans that impact prospect and client journeys.

Ensures continuity of brand and messaging across multi-channel campaigns, website, advertising, email, and events/webinars.

Seeks opportunities for improvements and growth based on marketing and sales performance.

Leads strategic and tactical discussions with the corporate marketing team's shared services to identify and create impactful outputs across all media types.

Performs other duties as assigned.

Qualification

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MarketingIndustrial ManufacturingCapital EquipmentAftermarket ServicesMetals IndustryMicrosoft OfficeCRMERPSEO Knowledge