Structure · 1 week ago

Product Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$80K/yr - $90K/yr

5+ years exp

Wonder how qualified you are to the job?

3D TechnologyConsumer Electronics

Insider Connection @Structure

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Your primary role will be to create demand for Structure’s healthcare scanning software platform, hardware product offerings, and cloud AI service.

Create our marketing data strategy, customer segmentation and analysis, and experiment plan.

Collaborate across the organization to develop a successful market strategy.

Become the subject matter expert for all Structure products, their benefits, and how they can effectively support healthcare workers.

Develop strategies to uncover and obtain new markets and key customers.

Qualification

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Product marketingMedical deviceMarketing strategiesHealthcare usersProblem solvingInterpersonal skillsFunnel managementSegmentationCPACACLTV optimizationB2B ad campaignsDigital platformsMarketing analyticsMarket researchCreative strategiesE-commerceWeb designIOS ecosystemDiabetesWound CareLymphedemaTech Trade ShowCollaborationCommunication

Required

Bachelor’s degree in Marketing or equivalent experience

5-6 years of product marketing experience with first-hand knowledge of medical device product marketing strategies, plus experience in marketing directly to healthcare users