74 applicants
VitalSource · 1 week ago
Marketing Manager
United States
Full-time
Remote
Entry, Mid Level
$70K/yr - $90K/yr
Wonder how qualified you are to the job?
AnalyticsE-Learning
Insider Connection @VitalSource
Responsibilities
Develop and implement digital marketing campaigns across various channels, such as search engines, social media, and email.
Plan, coordinate, and execute external events, including conferences, industry trade shows, and networking events. Manage event logistics, sponsorship opportunities, exhibitor space, travel arrangements, scheduling, etc. all within budget.
Partner with Sales, Product, and Learning Experience Design teams to organize and produce internally hosted webinars and demo series for both clients and prospects. Ensure smooth execution, handle technical aspects, and drive engagement and attendance.
Assist with content creation efforts, including writing blog posts, creating marketing collateral and case studies, and contributing to social media content development.
Conduct keyword research, optimize website content for SEO, and assist with managing paid advertising campaigns.
Assist with finding and evaluating speaking opportunities to pursue and work with customers to compile compelling proposals that convey the value of their experience and strategies.
Manage award submission processes, including identifying relevant industry awards, preparing submissions, and coordinating the submission process to maximize recognition for both our customers and our organization.
Monitor marketing efforts and campaign performance using analytics tools and make data-driven recommendations for improvement.
Stay up to date with trends and technologies within the learning and development (L&D) and marketing industries, and how to leverage them to streamline and optimize processes.
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
Knowledge and experience with digital marketing and SEO tools and best practices. Experience with SEM and PPC advertising a bonus.
Proficiency in HubSpot and WordPress, with experience in managing emails, content, and campaigns within these platforms.
Excellent organizational skills and ability to manage multiple projects simultaneously.
Self-motivated and proactive, with the ability to work independently and collaborate effectively within a team.
Travel Requirement: approximately 10%.
Preferred
Experience in creative planning and logistics for both virtual and on-site events, with a track record of successful event execution.
Basic graphic design skills with a creative eye for a modern look and feel. Photoshop experience is a plus.
Strong problem-solving skills and ability to adapt to changing circumstances.
Benefits
Medical
Vision
Dental
Life Insurance
Disability Insurance
Critical Illness Insurance
Accident Insurance
FSA
HSA
ID Protection
Pet Insurance
Legal Insurance
401K Match up to 5%
12 weeks of paid parental leave
Tuition Reimbursement Program
4 weeks' vacation
12 sick days
11 company holidays
3 personal days
Flexible work schedules
Remote capabilities
Casual Dress Code
Fitness challenges and rewards
Company
VitalSource
VitalSource Technologies is a platform that provides building, enhancing, and delivering e-learning content.
Founded in 1994
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-04-14Acquired· by Francisco Partners
Leadership Team
Andrew Alfers
Vice President, Product Management
Michael Hale
VP, Education,North America
Recent News
Globe Newswire
2024-05-28
Globe Newswire
2024-04-26
2024-04-13
Company data provided by crunchbase
