200+ applicants
OROLAY NY Inc. ยท 1 week ago
Marketing Director
NYC Metro Area
Full-time
Onsite
Director
6+ years exp
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Retail Apparel and Fashion
Insider Connection @OROLAY NY Inc.
Responsibilities
Develop and execute the team's growth strategy to achieve the company's marketing and promotional goals.
Direct and implement the organization's advertising and promotional activities.
Analyze target market information to identify and recommend effective marketing approaches.
Plan brand promotion activities to elevate the company's brand awareness and reputation.
Manage relationships with partners and suppliers to ensure smooth collaboration on cooperative projects.
Identify new market segments that will benefit from company products.
Prepare effective advertising campaigns based on market research.
Stay updated on emerging products and services.
Collaborate with senior executives to develop growth plans for the organization.
Forecast, draft, implement, and oversee the department's operating budget.
Perform other related duties as assigned.
Qualification
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Required
In-depth understanding of market developments, marketing strategies, and practices, particularly in the fashion industry.
Proven experience and results in leading a brand or product to successfully reach marketing and sales goals.
Familiarity with digital advertising, social media, content marketing, and influencer marketing concepts and strategies.
Strong knowledge and capabilities to create strategic marketing plans, and design and conduct multichannel marketing campaigns.
Ability to manage budgets effectively and maximize resources.
Excellent verbal and written communication skills;
Exceptional organizational skills and attention to detail.
Proficient analytical and problem-solving abilities.
Effective supervisory and leadership skills.
Strong negotiation skills and the ability to manage relationships with external service providers.
Creative and innovative thinking to provide new ideas and strategies for marketing activities.
Bachelor's degree in Business Administration, Marketing, or a related field required; Master's degree preferred.
Minimum of 6 years of experience in marketing.
Minimum of 3 years of experience in fashion marketing.
1-2 years of management experience.
Preferred
Experience with brand management, PR, and department stores.
Availability to participate in occasional conference calls with international teams.
Willingness to work onsite.
Benefits
Performance Bonuses
Benefits
Professional Development
Company
OROLAY NY Inc.
For the metropolitan-minded who seek everyday elegance and style, Orolay is an inclusive and approachable fashion brand that encourages people to explore their true sense of style and self with confidence.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase
