112 applicants
Green Dot Corporation · 1 week ago
Marketing Manager
Remote
Full-time
Remote
Senior Level
$87K/yr - $133K/yr
5+ years exp
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FinanceFinancial Services
Insider Connection @Green Dot Corporation
Responsibilities
Serve as the central marketing operations point person, managing all operational aspects and resources in the delivery of integrated Walmart MoneyCard marketing campaigns and programs.
Manage the day-to-day marketing campaign planning process, focused on project kick-off, budget planning, vendor management, creative briefs, stakeholder approvals and campaign performance.
Identify product gaps, prioritize product features based on ROI and project manage their implementation.
Coordinate internal teams, including data and analytics, brand, compliance, legal, finance and IT to define marketing objectives and requirements to develop and execute efficient and effective campaigns and programs.
Manage and maintain detailed documentation of all marketing processes, workflows, data requirements, and technology system configurations.
Monitor campaign performance and produce weekly, monthly, and quarterly reports on marketing campaign performance, delivering insights and actionable recommendations to improve results.
Manage project budgets and expenses, and ongoing tracking/reporting of ROIs.
Coordinating with external agencies to deliver effective campaigns that meet goals.
Manage vendor relationships, oversee service level agreements, and collaborate with vendors to resolve issues in a timely manner.
Qualification
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Required
Bachelor’s degree in marketing, business administration, or related field.
Experience working with retail marketing, digital media, and CRM platforms.
Minimum 5 years of experience in marketing operations management.
Proven record of successful project management and process improvement.
Experience developing and managing budgets.
Experience working in cross-functional marketing organization.
Experience with MS Office, iProcurement, and Jira project management software
Strong understanding of marketing mix and ROI analysis.
Excellent analytical skills and experience using data to drive decision making.
Company
Green Dot Corporation
Green Dot is a financial technology and registered bank holding company committed to delivering trusted, best-in-class money management and payment solutions to customers and partners, seamlessly connecting people to their money.
1,001-5,000 employees
Funding
Current Stage
Public CompanyTotal Funding
$33MKey Investors
Sequoia Capital
2010-07-22IPO· nyse:GDOT
2009-11-01Private Equity· Undisclosed
2008-12-01Series Unknown· $13M
Leadership Team
Greg Quarles
Chief Executive Officer
Dave Harden
Chief Technology Officer
Recent News
Bank Innovation
2024-06-01
Company data provided by crunchbase
