MERGE · 1 week ago

Business Development Manager

Chicago, IL

Full-time

Hybrid

Mid, Senior Level

5+ years exp

Wonder how qualified you are to the job?

AppsCRM

Actively Hiring

Hiring Manager

Victoria McLeod, CPC, ELI-MP

Insider Connection @MERGE

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Leadership Luminary: Lead the performance marketing inside sales efforts, steering teams through short-term sales cycles with finesse and becoming the go-to advocate for our clients.

Cross-Sell Champion: Collaborate on cross-selling opportunities with business development staff, with a laser focus on high-growth prospects across the agency.

Value-Selling Virtuoso: Advocate for and utilize proven value-selling methodologies, ensuring consistency and scalability in progressing and closing business deals.

Strategic Partner: Participate in driving a consistent account planning and business development process, ensuring seamless integration with ABM marketing efforts.

Pipeline Prodigy: Engage in creating and managing Target Account Lists, working closely with salesforce.com to transition targets into an active pipeline.

Integrated Sales Advocate: Partner with marketing to bring an integrated approach to events, CRM efforts, pipeline management, and sales forecasting.

Collaborative Cultivator: Work hand-in-hand with the Business Development team to cultivate and lead agency efforts, ensuring collaborative success with clear roles and responsibilities.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Performance MarketingDigital MarketingLead ConversionSalesforceStrategic ResearchMarket ResearchHealthcare Industry KnowledgeConsumer Industry KnowledgeRetail Industry KnowledgeMarketing TechnologyProblem-SolvingCollaborationCommunicationCustomer Service

Required

5+ years overall experience in selling performance marketing/digital marketing solutions

BA / BS degree preferred and/or equivalent work experience

Lead Conversion Maestro: Utilize your network of contacts and clients, collaborating with a Business Development Partner armed with tools like Saleforce.com, SalesLoft, LeadFeeder, Zoominfo, and LinkedIn Sales Navigator to create and nurture leads.

Lead Conversion Alchemist: Convert these leads into active prospects and, ultimately, clients, working closely with the marketing team and the Business Development team to manage inbound lead activity from the website, outreach activities, events, and performance marketing-generated leads

Salesforce Savvy: Harness the power of Salesforce.com reports, views, tasks, and dashboards to manage and prioritize opportunities

Strategic Researcher: Collaborate with counterparts within the healthcare/payor practice area to identify target accounts from the Target Account List, requiring in-depth research and prospecting

Marketing Aficionado: Attain an adept understanding of the Healthcare, Consumer and/or Retail Industries. Understand Performance Marketing, Creative Services, and/or Marketing Technology to inform the lead qualification process

Customer Experience Maestro: Our success is based on being knowledgeable at every touchpoint of the whole customer experience