Develon Group · 1 week ago

Product Marketing Manager

Suwanee, GA

Full-time

Onsite

Senior Level

5+ years exp

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Responsibilities

Develop and execute comprehensive product marketing plans and campaigns to drive awareness, demand, and adoption of heavy construction machinery products.

Conduct market research, customer surveys, and competitive analysis to identify market trends, customer preferences, and opportunities for differentiation.

Collaborate with cross-functional teams to define product positioning, messaging, and go-to-market strategies.

Create compelling marketing collateral, including product brochures, presentations, case studies, and sales tools, to communicate the value proposition of products.

Assist in the management and tracking of New Product Development project plans, milestones, and timelines.

Conduct profitability analyses to assess the financial viability of new product initiatives and pricing strategies.

Monitor and analyze product health and performance metrics to identify areas for improvement and optimization.

Participate in industry trade shows and events to showcase products, generate leads, and build relationships with customers and partners.

Qualification

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SalesMarketingProduct ManagementConstruction MachineryOEMDealerMicrosoft ToolsMS ExcelMS PowerPointProblem-SolvingCommunicationPresentationInterpersonal SkillsIndependenceCollaborationProject Management