85 applicants
Mindshare · 2 days ago
Manager, Business Intelligence
Los Angeles, CA
Full-time
Onsite
Mid Level
$60K/yr - $140K/yr
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Responsibilities
Primary responsibilities revolve around providing thought leadership with regards to clients’ measurement strategies and ensuring all reporting, data quality, measurement frameworks etc. are completed on time.
Manage extraction of data sets from multiple marketing/database platforms and perform hygiene and quality control steps. Data sources will include web analytics tools, media analytics, customer databases, social listening tools, search tools, syndicated data, research & survey tools, etc.
Ability to work independently to mine marketing database to uncover actionable insights and help tell the story of what is driving performance.
Assist senior analytics staff with various analytic projects including testing, advanced analysis, primary research, and digital attribution analysis.
Serve as the main contact point for the majority of internal requests from the media and search teams; direct media planning teams in the analysis of digital and direct response campaigns to uncover patterns and establish practical insights.
Serve as a primary point of contact for clients in regards to data, reporting, and measurement initiatives.
Evaluate vendors, technologies, and new advertising opportunities.
Solid knowledge of tools and systems (primarily econometric and data governance focused).
Support advanced analytic requests alongside the modeling team, support the strategic vision of the client.
Qualification
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Required
Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field; OR equivalent professional work experience.
Ample professional experience in an analytical role such as Sr. Analyst, Manager of Analytics, etc.
Experience in the CPG space preferred
Strong analytic and problem-solving skills
Excellent written, oral, and presentation communication abilities.
Ability to foster collaborative relationships with other cross-functional teams.
Ability to manage and prioritize competing projects and deliverables.
Proficient with primary buying and ad-serving tools/platforms including Campaign Manager, programmatic, and social platforms.
Preferred
Familiarity with SQL preferred; R and Python a PLUS
Experience with a variety of the following tools and platforms preferred:
Data Visualization – Power BI (preferred), Tableau, DOMO, or Datorama
Web Analytics - Google Analytics, Adobe Analytics AdServers experience
Syndicated Measurement: Nielsen, comScore, DoubleVerify
Ad Effectiveness Research: Kantar Millward Brown, Upwave, Lucid, Dynata
Benefits
Medical insurance
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days
Company
Mindshare
Mindshare is a global media agency network and the home of adaptive marketing.
Founded in 1997
5,001-10,000 employees
H1B Sponsorship
Mindshare has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (11)
2022 (18)
2021 (21)
2020 (8)
Funding
Current Stage
Late StageLeadership Team
Adam Gerhart
Global CEO
Nancy Hall
Chief Executive Officer
Recent News
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2024-03-27
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