Active International · 1 week ago

Marketing Specialist

Pearl River, NY

Full-time

Onsite

Mid, Senior Level

$52K/yr - $60K/yr

5+ years exp

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Insider Connection @Active International

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Responsibilities

You'll be working under the direction of the SVP, Marketing Strategy & Planning to plan and execute global and regional Marketing strategies, with a focus on (but not limited to) the Involved Media and other agency brands, supporting our DATA, LED, GROWTH strategy. You will be part of a newly created global marketing team and in-house agency and share your best practices across markets. Ready to explore the opportunity?

You’re a results-focused strategist with strong writing skills, who will develop compelling briefs, copy, presentations, and collaborate with our design team to bring to life an impactful vision.

You’ll write and edit all content marketing and collateral (presentations, templates, brochures, Foleon documents, case studies, and testimonials) in alignment with brand guidelines.

Planning and executing customer/agency/partner events in collaboration with key stakeholders.

You’ll support our Sales and Media teams in building on-brand, high-impact RFP responses and pitch presentations as needed.

You will work with our PR partner to identify areas for earned media coverage and work with thought leader stakeholders to amplify our brands in the marketplace.

You will create and update content on the company website(s) using WordPress (e.g., page content, images, company news, podcasts, articles, whitepapers, and more). You'll also assist in the development of new websites as needed.

You will build and execute a social media content strategy in collaboration with key stakeholders – including original content, news, and/or relevant industry news and updates.

You’ll pitch in to help with the execution of other marketing initiatives as required (e.g., Events, Internal Communications).

A large portion of your time with be serving the USA market, however, you will also collaborate with the Canada, Australia and European markets on the Involved Media brand. This sometimes requires flexibility in working hours to accommodate time zones.

Qualification

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