EarthCam · 1 week ago

Marketing Manager

Upper Saddle River, NJ

Full-time

Onsite

Senior Level

10+ years exp

Wonder how qualified you are to the job?

Software Development

Insider Connection @EarthCam

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Create messaging and collaborate with in-house creative team to make strong advertising content for B2B and B2C SaaS products

Manage media outreach for key industry press and product launches

Win strong industry placements – both paid and organic - for EarthCam’s SaaS products

Manage messaging, coordination and logistics for integrated marketing campaigns

Become proficient with the full range of EarthCam products, from consumer virtual tourism apps, to professional imaging hardware and SaaS for construction

Drive SaaS engagement, increase adoption, reduce churn, and manage upgrade strategy throughout the customer journey

Create regular reporting and track health metrics for SaaS campaigns and media coverage

Support tradeshow and event management, ensure messaging, demos and displays are consistent with marketing strategy

Provide Support For Other Marketing Initiatives, As Required

Help devise and drive new tactics to reach multiple target customer persona

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

MarketingMicrosoft OfficeDigital MarketingLead GenerationB2B