Zuddl · 1 week ago

Product Marketing Manager

United States

Full-time

Remote

Senior Level

4+ years exp

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Digital MediaEvents

Growth Opportunities

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Responsibilities

Product Positioning and Messaging: Create clear, compelling product positioning and messaging that differentiates products in the market and resonates with target audiences.

Product launches: Bring new features, releases, and content to market with tiered launch plans that capture (and keep) the attention of buyers.

Market / Competitive Research: Conduct thorough market research to understand customer needs, market trends, and the competitive landscape. Use insights to inform product positioning and messaging.

Pricing and packaging: Figure out the right product tiers, how to differentiate them, and how to price them so Sales and Customer Success can win more deals.

Content Creation: Produce high-quality marketing content such as landing pages, case studies, whitepapers, 1-pagers, blog posts, and social media content with the support of creative and content teams.

Sales Enablement: Work closely with the sales team to provide them with the tools and information they need to effectively sell products. This may include creating sales decks, training materials, and competitive analysis.

Customer Insights: Gather and analyze customer feedback to understand their needs and preferences. Use this information to improve product features and inform marketing strategies.

Performance Analysis: Monitor and analyze the performance of marketing campaigns and initiatives. Use data-driven insights to optimize strategies and achieve business objectives.

Qualification

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Product MarketingB2B SaaSTech StartupEvents IndustryWebinar IndustryProduct ManagementDevelopment Processes