200+ applicants

Company

Original Job Post

Bedshe International Co., Ltd. · 1 week ago

Brand Marketing Manager

New York, United States

Full-time

Hybrid

Senior Level

7+ years exp

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Textile Manufacturing

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Responsibilities

Develop and implement comprehensive marketing strategies to increase brand awareness, drive sales, and achieve business objectives.

Oversee the creation and execution of marketing campaigns across various channels, including digital, social media, print, and events.

Develop PR briefs and mastermind PR campaigns to enhance brand visibility and reputation.

Guide PR agencies to execute campaigns effectively and ensure alignment with overall marketing objectives.

Manage media relations, press releases, and public statements to maintain a positive brand image.

Collaborate with creative teams to produce engaging content, including visuals, copy, and multimedia, which resonates with target audiences.

Manage content calendars and ensure consistent brand messaging across all platforms.

Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.

Work closely with other departments, such as sales, product development, and customer service, to ensure cohesive and aligned marketing efforts.

Develop and manage the marketing budget, ensuring efficient allocation of resources.

Track and report on the performance of marketing initiatives, measuring ROI and making data-driven adjustments to optimize results.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

PR campaignsMedia relationsMarketingFashion industryHome industryDigital marketingGoogle AnalyticsSEOSEMEmail marketingSocial media managementCRM systemsData analysisPR briefsGuiding PR agenciesPress releasesPublic statementsStrategic thinkingProject managementProblem-solvingAdaptabilityCreativityCommunicationRelationship buildingOrganizationDetail-oriented

Required

Bachelor’s degree in marketing, Business Administration, Public Relations, or a related field.

At least 7+ years of experience as a Brand Marketing Manager or similar role, with a proven track record in the pet industry or an e-commerce-first brand.

Proven experience (typically 5+ years) in a marketing role within the fashion or home industries.

Minimum of 2-3 years in an in-house PR and marketing role, with successful PR campaigns and media relations experience while working with external PR and marketing agencies.

Proficiency in digital marketing tools and platforms, such as Google Analytics, SEO, SEM, email marketing software, and social media management tools.

Strong understanding of CRM systems and data analysis.

Demonstrated experience in developing PR briefs, managing PR campaigns, and guiding PR agencies.

Strong media relations skills and experience in handling press releases and public statements.

Ability to think creatively and strategically to develop innovative marketing solutions.

Strong problem-solving skills and the ability to adapt to changing market conditions.

Excellent public speaking, written, and verbal communication skills.

Ability to build and maintain relationships with internal teams, external partners, and customers.

Strong project management skills with the ability to multitask and manage multiple projects simultaneously.

Highly organized and detail-oriented, with a focus on delivering high-quality work on time and within budget.

Enterprising, innovative, thinking outside the box, curious, enjoy creativity, and optimistic.

Ability to work in a fast-paced, dynamic environment, manage multiple projects simultaneously, and maintain flexible hours for weekly late-night or early-morning calls with cross-functional teams in Shanghai, China.