myGwork - LGBTQ+ Business Community · 1 week ago
Marketing Manager
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Responsibilities
Development of the annual marketing plan for the property based upon the center's strategic goals.
Creation of an annual marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections.
Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales; include retailers, as appropriate.
Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as 'key retailers.'
Work with Regional Marketing Manager to identify and implement all appropriate corporate programs.
Effectively manage the center's digital media programs (social media, mobile, web), as applicable.
Effectively utilize market and consumer research to develop the center's marketing plan and support the leasing efforts.
Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials.
Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media.
Partner with Specialty Leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property.
Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends.
Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLL.
Develop an ongoing public relations action plan as needed; send out press releases; track publicity.
Follow corporate policies and procedures for all programs and events.
Complete special assignments as directed by the General Manager and/or Regional Marketing Manager.
Collaborate with property team and regional resources to achieve client-driven property business goals while ensuring that JLL's Core Practices are followed.
Communicate with the client and regional team members as needed or required. Elements of communication to the client and team members may vary and could include sales narrative, key retailer report, results of marketing for leasing, sales and alternative revenue efforts.
Serve on JLL marketing taskforce as assigned by Regional Marketing Manager.
If applicable, provide constructive feedback, regular coaching, and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities.
Schedule and manage day-to-day operations of the Customer Service Center (where applicable).
Qualification
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Required
Bachelor's degree in marketing or related field
3-5 years of relevant experience in retail, marketing, advertising, or comparable business experience
Complete knowledge of Microsoft Office Products: Excel, Word, PowerPoint
Ability to learn employer specific web-based software systems
Knowledge of marketing fundamentals and market research
Excellent interpersonal communication skills (verbal and written)
Special event coordination and management experience
Ability to multi-task
Experience in managing budgets
Flexibility to work varied schedules including weekends and evenings
Strong team player
Preferred
Sales/negotiation skills
Benefits
Inclusive employer for LGBTQ+ community
Company
myGwork - LGBTQ+ Business Community
myGwork is the largest global platform for the LGBTQ+ business community.
Funding
Current Stage
Early StageTotal Funding
$4.77MKey Investors
24 HaymarketInnovate UK
2023-08-17Series Unknown· $1.66M
2023-08-17Grant· Undisclosed
2021-12-07Series A· $2.12M
Recent News
2024-04-10
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