Roboyo · 1 week ago

Marketing Manager

Atlanta, GA

Full-time

Onsite

Senior Level

10+ years exp

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Insider Connection @Roboyo

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Responsibilities

Develop and execute comprehensive regional marketing plans aligned with global business and marketing objectives.

Oversee and contribute to the creation of compelling content across various channels, including digital, social media, email, and PR.

Nurture relationships with technology partners and lead collaborative marketing campaigns in-region.

Drive lead generation activities through targeted campaigns, aligning with sales teams.

Collaborate with regional leadership to ensure marketing efforts alignment and integration.

Analyze marketing performance metrics and provide insights to optimize campaigns.

Stay updated on industry trends and best practices for innovation and growth.

Qualification

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MarketingAutomation IndustryMarketing StrategiesMarketing Automation ToolsSalesforce CRMProblem-SolvingStrategic ThinkingCommunicationInterpersonal SkillsGlobal Marketing ExperiencePartnership DevelopmentData AnalysisProject Management ExpertiseSEOSEM ExpertiseInnovationCreativityCustomer Experience Focus

Required

Native English speaker - Excellent English language skills, both written and verbal.

Bachelor’s degree in marketing, Business Administration, or related field.

10yrs proven experience in a marketing role, preferably in the technology or automation industry.

Demonstrated track record of developing and implementing successful marketing strategies.

Excellent strategic thinking and problem-solving abilities.

Proficiency in marketing automation tools e.g. Salesforce CRM, GA4.

Exceptional communication and interpersonal skills.

Preferred

Technical Aptitude: Familiarity with automation technology and AI.

Global Marketing Experience: Experience in executing marketing strategies across diverse markets and different languages.

Partnership Development: Ability to identify and cultivate strategic partnerships to expand Roboyo's reach.

Data Analysis and Interpretation: Proficiency in data analysis tools and techniques to derive actionable insights from marketing metrics, enabling data-driven decision-making and optimization of marketing strategies.

Innovation and Creativity: A knack for thinking outside the box and generating innovative marketing ideas to differentiate Roboyo in a competitive market landscape.

Project Management Expertise: Demonstrated ability to efficiently oversee numerous marketing initiatives, ensuring adherence to timelines, budgetary constraints, and alignment with overarching business objectives.

SEO and SEM Expertise: Knowledge of SEO and search engine marketing best practices to enhance Roboyo's online visibility and drive qualified traffic to our digital assets.

Customer Experience Focus: Understanding of customer journey mapping to create seamless and engaging interactions across all marketing touchpoints.

Languages: While English is our primary business language, fluency in additional languages such as French, German, and/or Spanish is an asset that will set you apart.